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EMPLOYMENT LAWYER MARKETING

4X Your Returns with Employment Law Firm Marketing

Why settle for scraps? Beat the competition with our ROI-focused SEO, PPC, and web design services, and attract up to 400% more qualified leads.

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  • +1,036%

    Marketing ROIin just 6 months

  • +261%

    Qualified Leads in just 6 months

Omar Ochoa

Omar Ochoa | Omar Ochoa Law Firm

Partner since Feb 2023

5 Stars

"I did a lot of upfront research into Grow Law, and they have not disappointed at all. My experience has met and even exceeded my expectations."

  • +2,921%Marketing ROI
  • +900% Qualified Leads

Why Employment Law Firms
Choose Us... And Never Look Back

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Marketing That Pays You Back

With 400% more leads and a 4X to 8X ROI, our campaigns pay you back big time!

Dominate The Market

Elite Legal Marketing Firepower

80+ years of combined experience in SEO, PPC, and web strategy built specifically for law firms.

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Total Transparency — Always

Track every lead, click, and dollar in real time inside your Growth Portal Dashboard.

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Fast Support

Questions? Get answers from a dedicated expert in 1 business day or less. No ghosting. No excuses.

A+ Support Team

Unlimited Access to Top Talent

No hourly limits. You get the full force of our team, tools, and tactics — whatever it takes to win.

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No Strings Attached

Your website. Your content. Your leads. Your data. You own it all, period.

You Fight for Justice. We Fuel Your Growth.

Every time a prospect hires another lawyer, you miss a potential $7,500+ case.

Meanwhile, your competitors are ranking #1 on Google, running high-converting PPC ads, and booking consultations every single day.

Your edge? Grow Law! In just 6 months, we’ve helped law firms pull in $50M+ in qualified leads — not just traffic but real clients. Our client see:

  • • Up to 261% more qualified prospects
  • • 106% higher conversion rates
  • • Marketing that pays YOU back with measurable returns

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Sasha

Sasha Berson

Chief Growth Officer

Grow Law

We Help Employment Lawyers Like You…

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Attract high-value prospects looking for serious legal help, not just free advice

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Rank at the top for local and high-intent employment law searches

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Convert more visitors into booked consultations and signed cases

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Build authority fast with expert content and strategic outreach

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Boost ROI with proven campaigns that drive real revenue

Our Services Built a Steady Pipeline
for 100+ Firms!

SEO MARKETING FOR PERSONAL INJURY LAWYERS

SEO MARKETING FOR EMPLOYMENT LAWYERS

Get Found First — Get Hired Fast

We rank your firm at the top of Google so high-intent clients call you first. Some of our clients see 400%+ more qualified leads from SEO alone.

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PPC ADVERTISING

PPC ADVERTISING FOR EMPLOYMENT

Double Conversions Without Doubling Spend

Struggling to get ROI from your ads? Our targeted Google Ads deliver up to 106% more conversions and 100%+ ROI, while cutting wasted ad spend.

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PERSONAL INJURY LAW FIRM WEBSITES

EMPLOYMENT LAW FIRM WEBSITES

Sign Clients with a Stellar Website

We build sleek, fast-loading sites that boost traffic by 919% and consultations by 1,018%. Every page is built to convert.

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LOCAL SEO FOR PERSONAL INJURY LAWYERS

LOCAL SEO FOR EMPLOYMENT LAWYERS

Dominate 'Near Me' Searches

Why let your competitors outrank you locally? Our clients gain 575% more traffic from high-intent, location-based searches.

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LEAD GENERATION FOR
PERSONAL INJURY LAWYERS

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Attract Ready-to-Hire Clients

Filter out time-wasters! You'll attract ready-to-hire leads with our AI-driven system, ultimately boosting retention and case value.

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CONTENT MARKETING FOR PERSONAL INJURY LAWYERS

CONTENT MARKETING FOR EMPLOYMENT LAWYERS

Be Compelling. Get Booked.

We create SEO-rich blogs and landing pages that drive up to 575% more traffic — all quality-checked by a licensed attorney for accuracy and compliance.

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SEO MARKETING FOR PERSONAL INJURY LAWYERS
Todd Newlin

Todd Newlin | Newlin Law Offices

partner since oct 2023

5 Stars

“Grow Law has been great to work with. My business is growing at the pace I expected after hiring them. They are very responsive to all of my questions and concerns. I recommend them without hesitation.”

  • +408%Marketing ROI
  • +106% Conversion Rate

THE LAW FIRM MARKETING EXPERTS

Explore Our Unique 3-Step Approach

We get it — you’re skeptical. Other agencies took your money and underdelivered. With us, you get real growth and real ROI.

📈 A Free Growth Plan — Built Just for You

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Pinpoint exactly what’s holding you back

We analyze your website, rankings, competitors, and missed opportunities — then build a custom marketing plan that’s yours to keep, even if we don’t work together.

🥇 A Team That Knows Employment Law Marketing

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Specialists who understand your goals

Most agencies wing it. We don’t. Our team blends data-backed digital strategy with over 80+ years of combined expertise to 4X your returns.

🏦 Real Results. Real Revenue.

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Get more leads while lowering your costs

Our clients see up to 40% more cases in year one, with steady compounding growth year over year. Our system is built to outperform.

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The Verdict Is in on Grow Law

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Newlin Law Offices

Todd Newlin

Newlin Law Offices

"Grow Law has been great to work with. My business is growing at the pace I expected after hiring them. They are very responsive to all of my questions and concerns. I recommend them without hesitation."

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See How They Did It

Newlin Law Offices
  • 408% MARKETING ROI
  • 106% INCREASE IN CONVERSION RATE‍
  • 575% INCREASE IN ORGANIC TRAFFIC
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Omar Ochoa Law

Omar Ochoa

Omar Ochoa Law Firm

"I vet and do due diligence quite a bit on who it is that we do business with. I did a lot of upfront research into the Grow Law, and they have not disappointed me at all. My experience has met and exceeded my expectations."

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See How They Did It

Omar Ochoa Law
  • 2,921% MARKETING ROI
  • 900% INCREASE IN QUALIFIED LEADS
  • 917% INCREASE IN ORGANIC TRAFFIC
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Gounaris Abboud, LPA

Nick Gounaris

Gounaris Abboud, LPA

"Grow Law, Anastasia and everyone at Grow have done a terrific job assisting us and providing us the support and guidance we need to achieve success."

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See How They Did It

Gounaris Abboud, LPA
  • 583% MARKETING ROI
  • 50% INCREASE IN QUALIFIED LEADS
  • 282% INCREASE IN ORGANIC TRAFFIC
Mary Grinnan

Mary Grinnan

Law Firm Growth Expert

Get Your Free Employment Law Growth Plan

You’ve got the skills. Now you need the marketing to bring the right clients to your door.

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NOTICE: Due to high demand, we only release a limited number of free plans each month. Secure yours today.

Marketing for Employment Law Firms: 6 Steps Towards Success

If you're an employment lawyer, you need a steady stream of qualified leads — that starts with a clear, strategic marketing plan. To get real ROI, you’ve got to understand your market, competition, and the opportunities others miss.

That means going beyond random ads or outdated tactics. You need to build long-term SEO, create helpful resources for potential clients, run targeted campaigns that boost brand awareness, and strengthen referral relationships with other attorneys.

This guide breaks it all down — from SEO and PPC to website design, content creation, and social media — so you can grow your practice and attract potential clients who need you the most.

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1. Analyze Your Audience

Good legal marketing is highly strategic. The “spray and pray” approach doesn’t work online. You’ve probably seen ads for restaurants or services that aren’t even in your state. That’s what wasted ad spend looks like.

It’s not about reaching more people. It’s about reaching the right people.

To fuel your law firm's growth, rely on targeted employment lawyer marketing. This makes sure your ads show up in front of people who actually need your help in the places you serve. Want stronger PPC results? Start by knowing your audience. Use your current client base to identify traits like:

  • Age
  • Gender expression 
  • Income
  • Location 
  • Interests

This insight helps shape the marketing budget for attorneys and law firms, from ad targeting to content strategy.

You can reach ideal clients through both paid and organic efforts — from Google PPC and social PPC campaigns to SEO-rich legal website content, FAQs, and blog posts that speak to their issues.

For example, if you handle discrimination cases for tech workers at major employers, your content and ads should call that out directly.

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Book a Free Consultation

— Use a Marketing Audit To Understand Your Audience

Want to stop wasting ad spend and tighten your strategy? Start with a marketing audit.

Most law firms run campaigns without tracking who they’re actually reaching. A regular audit helps you pinpoint what’s working — and what’s not — across efforts like SEO for employment lawyers, attorneys' content marketing, your social media presence, PPC, email, and even legal podcasts.

Don’t treat it like a one-time task. Quarterly or bi-annual audits reveal trends, improve attorneys' lead generation, and boost ROI — often with just a few small tweaks.

B2B Versus B2C Employment Law Marketing 

B2B Versus B2C Employment Law Marketing

One unique challenge in employment lawyer marketing is the split audience: employees vs. employers. A strong strategy treats them as entirely different markets — because they are.

Business-to-Consumer (B2C) Marketing
If you represent employees, your messaging should speak directly to individuals facing issues like unpaid wages, wrongful termination, or denied benefits. It’s not just about promoting your services — it’s about showing why legal help matters.

Business-to-Business (B2B) Marketing
If you work with employers, your focus shifts to risk prevention and compliance. Think HR policies, training, and defending against employee claims. Your marketing should reflect the professional, preventative value you bring to companies.

Targeted messaging makes all the difference — and the best campaigns speak directly to the right side of the table.

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Top Techniques for Busy Lawyers to Bring In More Clients in 2025
  • Easy steps you can take to bring in more clients and up this year’s revenue
  • The top website and marketing mistakes holding your law firm back

2. Be Accurate About the Services Your Employment Law Firm Offers

Avoid blanket statements like “we represent everyone.” If you serve both employees and employers, your website should reflect that, with clearly segmented content for each. Create distinct sections labeled “For Employers” and “For Employees” to avoid confusion.

Be transparent about representing both sides and highlight how your experience gives you a unique edge — understanding both perspectives strengthens your strategy.

Go deeper than just B2B vs. B2C. Tailor your marketing strategies to specific audiences: executives, contractors, salaried workers, and hourly employees. Build content around real legal issues they face, such as:

  • Non-Compete Agreements for Tech Workers
  • COVID-19 Employment Disputes
  • Wage Claims in the Oil & Gas Industry

The more targeted your practice area pages, the more authority you build — and the easier it becomes to attract prospective clients in a competitive space.

3. Create Your Own Recognizable Brand

law firm branding

Your website is often your law firm’s first impression — and you only get one shot. With short attention spans, visitors will decide in seconds whether to trust, stay, and contact you.

Strong employment law firm websites should immediately:

  • Show what you do and who you help
  • Explain why someone should hire you
  • Let visitors get to know you
  • Make it easy to contact you in more than one way

Design plays a big role, too. Your website sets the tone for your entire brand, from your law firm logo to your law firm social media and blogging for attorneys. Someone who visits your site and later sees your Facebook ad should see a unified voice and message. Facebook advertising for lawyers only works if that trust carries over.

Prioritize your above-the-fold content — everything visible before someone scrolls. That includes your headline, CTA (like a phone number or button), and branding. Nail that, and they’ll keep reading.

4. Be Specific About Your Practice Areas 

Employment lawyers wear many hats, and your website should reflect that. Whether you serve employees, employers, or both, your content needs to reassure visitors that they’re in the right place and you’re the right attorney for the job. Below are examples of practice area pages your employment law firm website might include, depending on your services.

— Sample Practice Areas For Law Firms That Represent Employees 

  • Age Discrimination
  • Breach of Contract
  • Data Breach
  • Disability Discrimination
  • Employee Counseling
  • Employer Retaliation
  • Expense Reimbursement
  • Fair Labor Standards Act (FLSA)
  • Family Medical Leave Act (FMLA)
  • Gender Discrimination
  • Hostile Work Environment
  • LGBTQ Discrimination
  • Meal and Rest Break Violations
  • Misclassification
  • Non-Compete Agreements
  • Pregnancy Discrimination
  • Race and Color Discrimination
  • Religious Discrimination
  • Severance Agreements
  • Sexual Harassment
  • Wage and Overtime Abuse
  • Whistleblower Claims
  • Wrongful Termination

— Sample Practice Area Pages For Law Firms That Represent Employers (Companies)

  • COVID-19 Supplemental Paid Sick Leave Law
  • Equal Employment Opportunity Commission (EEOC) Complaints
  • Employee Handbook Analysis
  • Employment Contracts 
  • Independent Contractor vs. Employee Disputes 
  • State Human Rights Regulations and Complaints
  • Unfair Competition 
  • Wrongful Termination

Create one main menu page that lists all your employment law practice areas, and link to key pages from your homepage and blog posts. Each practice area page should aim to be the best resource online, not just basic info.

Use a “power page” approach, made popular by SEO expert Brian Dean, to craft in-depth, high-quality content that ranks on Page 1 for employment law topics like workplace discrimination or sexual harassment claims in your state.

5. Communicate with Your Audience

content for law firms

Some employment law clients may take weeks or even months researching their options. During that time, your website, blog, and legal directories should all work together to show them you’re the right attorney for the job.

Focus on content that speaks to their needs, not just your firm’s achievements. Build trust with your legal services by offering real value with:

  • FAQs
  • Resource pages
  • Legal guides
  • Articles on sites like Lawyers.com or Medium
  • Checklists, e-books, podcasts, and videos

Track performance using KPIs to see which of your content marketing efforts drive the most leads and engagement. That way, you can invest your time and budget into what’s working, while still maintaining a healthy mix across platforms.

Don’t underestimate the power of third-party publishing when building a sustainable employment law practice. High-authority sites like Medium or Avvo often rank faster than your own site. If you write an article there and link back to your site’s blog on the same topic (with different content), you can own more real estate on the results page for long-tail relevant keywords.

This multi-channel approach builds authority, expands your reach, and helps you rank in multiple places. Use a content calendar to stay consistent, and don’t be afraid to publish timely posts about newsworthy employment law issues when they arise.

6. Use SEO To Become Visible

seo tips

Most people hire an employment lawyer in their local area, which means local visibility is everything. Some clients may come from referrals, legal aid clinics, or bar associations. But most will go straight to Google, type in their issue, and look for a lawyer near them.

If your firm isn’t ranking near the top of search results, you’re missing out on cases. It's time to enhance your marketing efforts.

Here are a few proven SEO tips to boost your visibility through effective employment lawyer marketing:

  • Target local keywords like “employment lawyer in Grand Rapids” over broad, national terms
  • Use semantic SEO tactics to strengthen your on-page quality
  • Set up and verify your Google Business Profile for lawyers
  • De-index low-value pages that clutter your site but don’t serve users
  • Improve page speed using tools like Cloudflare or StackPath
  • Regularly update your content, and refresh old pages to maintain rankings
Pro Tip: SEO evolves constantly. Partnering with an agency that specializes in lawyer SEO helps you avoid outdated strategies — and keeps your traffic (and leads) growing.

Why Do Employment Law Firms Need SEO?

SEO (search engine optimization) helps position your website to rank higher in Google — and that means more leads, more clients, and more growth. In competitive markets, choosing the right marketing strategy for law firms can be tough, but SEO is a must-have for employment lawyers. Here’s why:

1. SEO Drives Qualified Traffic
Ranking for long-tail keywords like “age discrimination lawyer in Charlotte” gets your site in front of clients actively searching for help.

2. It Builds Credibility and Authority
Publishing valuable content, like 20+ detailed blog posts on employment law, shows prospects you know your stuff.

3. It Delivers Measurable ROI
With tools to track keyword rankings, bounce rate, organic traffic, and conversions, you’ll know exactly what’s working (and what’s not).

4. It’s Cost-Effective
Unlike postcards or radio ads, SEO targets people already looking for you. That means higher ROI and lower waste.

5. It Boosts Brand Awareness
When potential clients keep seeing your site, blog, and social posts in their search results, you stay top of mind, without spending thousands on traditional ads.

Even if it feels like an uphill battle, investing in SEO is one of the smartest ways to stand out and grow your practice sustainably.

What To Consider When Starting Marketing For Employment Lawyers?

Google Ads now blend into search results with only a small “Ad” label, making users more likely to click. But many still scroll to the first organic result — and that’s where the real trust lies.

Climbing to the top takes time, but it’s worth it if you plan to practice employment law long-term. To boost your rankings, add this to your marketing campaign:

  • Use a professionally built, SEO-friendly site
  • Publish helpful, readable legal content
  • Earn links from high-authority sources
  • Collect real reviews on sites like Yelp

Consistency is key. Don’t quit after 3 months — SEO success builds over time.

— On-Page SEO

“On-page” SEO refers to everything you can control directly on your website to improve your Google rankings — and it’s a big part of effective employment law firm marketing.

Here’s what to focus on:

Website Design:
If your site looks outdated, visitors (and Google) will notice. Make sure it’s modern, mobile-friendly, and competitive with other employment law firms.

Page Speed:
Even a one-second delay can drop page views by 7%. Use Google PageSpeed Insights to see how your site performs — then fix what’s slowing it down.

SSL Certificate:
Sites without HTTPS are flagged as insecure. Check that your SSL is active and up to date.

Page Titles & Meta Descriptions:
These are what users (and search engines) see in results, so write clear, keyword-optimized titles and descriptions for each page.

User Experience (UX):
Your site should represent your brand 24/7. Include multiple CTAs — live chat, phone number, or free consult form — and ensure your site works seamlessly across devices.

Accessibility & Mobile UX:
Over half of your traffic comes from mobile. Your site must be easy to navigate, fast, and follow accessibility best practices for all users.

And don’t forget visual storytelling — video marketing for lawyers helps potential employment law clients connect with your firm instantly. Add this to your law firm's marketing efforts.

— Off-Page SEO

Off-Page SEO is everything you do outside your website to boost its authority — and it starts with link building as part of your digital marketing efforts.

Earn natural links when others reference your work, like a former client writing about their experience or a local bar association linking to your profile after an award.

Build links manually by submitting articles, press releases, or listings on trusted directories like Lawyers.com, Avvo, Martindale, and HG.org. Just steer clear of shady directories and spammy link schemes. Google penalizes anything that manipulates rankings.

Content SEO matters too. Gone are the days of stuffing keywords into invisible text. Google now favors relevant, useful, and engaging content. Long-form pieces tend to rank better, especially for competitive employment law terms. But focus on quality over quantity in your keyword research — filler or AI-generated content can hurt more than help.

When it comes to employment law firm marketing, content and backlinks work hand in hand, and consistency wins.

Reviews & Reputation also play a huge role. Top firms don’t get glowing reviews by accident — they ask. From day one, set expectations and create a process to gather authentic client feedback. A positive review builds trust; a thoughtful video testimonial builds authority.

You can’t avoid negative reviews entirely, but you can manage them. Be professional, not reactive. How you respond speaks volumes.

Want a system that helps you stay ahead? Explore our full approach to Reputation Management for Lawyers.

SEO vs. PPC for Employment Law Firms

seo or ppc

Website leads come from two sources: organic search (SEO) and paid ads (PPC). Both are powerful tools in employment attorney marketing, but they serve different purposes.

SEO Marketing
SEO is a long-term investment. Instead of paying for each click, you invest in your site—building content, earning backlinks, and improving technical performance. With the right SEO tactics for lawyers, your rankings improve, and over time, your cost per lead drops. Executing an SEO strategy takes patience, but it produces high-quality leads and long-lasting results.

PPC Marketing
Need leads fast? PPC gets your name in front of prospects right away. But once your budget runs out, so do the clicks. It’s pay-to-play, and without the right setup, it’s easy to burn cash. For example, if you don’t use negative keywords, your ad might show to people researching overtime laws, not looking for legal help. That’s a wasted $25 click.

Most firms use both strategies. PPC brings immediate results, while SEO builds sustainable visibility. Together, they fill your pipeline from both ends.

To avoid wasted ad spend and maximize your ROI, work with an agency that offers professional lawyer PPC services.

You can also read our guide to "SEO vs PPC: Which is better for a law firm?".

How a Digital Marketing Agency Kickstarts Growth for Employment Law Firms

Marketing your employment law firm while managing complex cases isn’t easy, and doing it all in-house often leads to missed opportunities. That’s where a professional law firm SEO agency can make all the difference.

Grow Law is a leading SEO agency that understands your industry, knows your competition, and delivers results. Hiring a marketing partner grows your practice faster and more efficiently.

Ready to scale your online marketing and bring in more clients? Let’s talk. And if you’re not sure where to start, we’ll help you set clear, measurable goals.

Frequently Asked Questions

1.

What makes marketing for employment lawyers unique?

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With employment law marketing, you need to reach two very different target audiences — individuals facing workplace issues and HR professionals looking for legal support. We tailor your strategy to speak directly to each group, while staying 100% compliant with legal advertising rules.

2.

How much do your employment attorney marketing services cost?

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Most of our clients invest around $2,500 per month, depending on their market and goals. Every plan is customized, and includes full-service marketing, performance tracking, and monthly reports so you can see exactly what you’re getting for your budget.

3.

When can I expect results from employment law marketing?

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You’ll usually see traction in 6 months, with stronger lead flow by month 12. Most firms hit positive ROI within the first year. Long-term efforts like SEO take more time, but they keep paying off for months and years to come.

4.

What else can I do to promote my employment law practice?

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In addition to digital marketing, don’t overlook offline strategies. Speak at events, publish content, build relationships with other attorneys, and get active in employment law forums. All of it helps boost your visibility and authority — online and off.

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