SOLO LAWYERS MARKETING
Every day you wait, you're losing ground. Our expert SEO, PPC, and web design services guarantee more visibility and leads, month after month.
Request Your Free Practice Growth Plan
(Limited Time - $499 Value)
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+1,036%
Marketing ROIin just 6 months
+261%
Qualified Leads in just 6 months
Omar Ochoa | Omar Ochoa Law Firm
Partner since Feb 2023
"I did a lot of upfront research into Grow Law, and they have not disappointed at all. My experience has met and even exceeded my expectations."
Radical Transparency
See where every dollar goes in real-time. You'll always be looped in on what's working, what’s next, and get exciting revenue projections.
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Sky-High ROI
Clients hit 400%–800%+ marketing returns and up to 1,018% more leads.
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Faster, Smarter Scaling
Our AI tools eliminate 100+ hours of trial and error by pinpointing winning SEO and PPC strategies that we apply to your campaign on day one.
Dedicated Support
You get a dedicated manager, along with SEO pros, designers, and copywriters — all focused on one thing: driving up your revenue.
The market is brutally competitive. As a solo attorney, you’re going head-to-head with firms that have BIG teams, deep pockets, and entire marketing departments.
When someone searches for a lawyer, are you the one showing up on Google, ChatGPT, ads, social, email… or are they calling your competitor?
Grow Law is your unfair advantage.
Our solo lawyer marketing system delivers top-tier SEO, PPC, content, and web design services that generate 88% more revenue on average in year 1 alone.
Ditch the stress. Get the clients your competitors want.
Request Your Free Practice Growth Plan
(Limited Time - $499 Value)
Sasha Berson
Chief Growth Officer
Grow Law
Become the first lawyer they find with top-rated SEO and PPC services
Own your local market by dominating Google rankings
Stand out for what makes you great with a bold brand that sows trust
Get leads on autopilot with proven digital strategies that scale with you
Focus on law, not lead generation, as we handle the marketing for you
Surge Conversion Rates with Strong SEO
Seize the attention of people looking for a lawyer with powerful SEO strategies... boosting your visibility, traffic, and client inquiries. We've helped firms generate 400%+ more leads with SEO perfected over 300+ campaigns.
Capture Prime Visibility with PPC
PPC gives you instant visibility. We craft high-converting Google Ads that consistently outperform industry averages and deliver over 4X ROI for solo law firm marketing campaigns.
Gain Trust with a Compelling Website
Does your website book appointments for you? Grow Law builds sleek, mobile-optimized sites. You'll see a flood of serious leads for your solo attorney practice- leaving your competitors in the dust.
Establish Your Expertise with Local SEO
Most of your clients live in your city. Capture their attention by optimizing your Google Business Profile, local listings, and location pages. Your solo firm will show up first... right when they’re ready to hire.
Attract Clients Faster Than Ever
Imagine getting clients on autopilot! We build powerful solo law firm marketing funnels with targeted landing pages, strong CTAs, and automated follow-ups. Get qualified leads ready to retain you.
Quality-Checked By An Attorney
We create top-ranking blog posts, FAQs, and service pages that make a strong case for why you're the person to hire. Stand out as the go-to legal expert in your niche.
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Todd Newlin | Newlin Law Offices
partner since oct 2023
“Grow Law has been great to work with. My business is growing at the pace I expected after hiring them. They are very responsive to all of my questions and concerns. I recommend them without hesitation.”
THE LAW FIRM MARKETING EXPERTS
Yes, your solo law firm can attract high-value clients. Grow Law has helped over 100 clients compete and win against bigger firms.
📈 Custom Marketing That Fits Your Practice
Grow your revenue with hyper-tailored marketing solutions.
Why copy-paste? Grow Law builds you a tailored marketing strategy based on your goals, market, and clients. Every dollar you spend works hard to grow your solo firm.
🥇 17+ Years of Expertise in Law Firm Growth
We specialize in getting legal clients.
With 17+ years in legal marketing, we know our stuff. Our team has helped 100+ solo attorneys boost revenue, leads, and visibility, bringing in a 400%+ marketing ROI!
🏦 Tangible Revenue Not Just "Traffic"
Fueling real growth for solo attorneys.
Enjoy more signed cases and bigger returns. From traffic and lead generation to client retention, we surge your firm’s bottom line.
Request Your Free Practice Growth Plan
(Limited Time - $499 Value)
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Todd Newlin
Partner since 2023
"Grow Law has been great to work with. My business is growing at the pace I expected after hiring them. They are very responsive to all of my questions and concerns. I recommend them without hesitation."
Omar Ochoa
Partner since 2023
"I vet and do due diligence quite a bit on who it is that we do business with. I did a lot of upfront research into the Grow Law, and they have not disappointed me at all. My experience has met and exceeded my expectations."
Nick Gounaris
Partner since 2023
"Grow Law, Anastasia and everyone at Grow have done a terrific job assisting us and providing us the support and guidance we need to achieve success."
Stephen Ganske | Partner
Partner since 2023
“We chose Grow Law for their good value for the cost, and their company values aligned with ours. They helped us completely redesign our web presence, and our lead generation is up over 900%. They’re a pleasure to work with and manage expectations and timelines well. What stands out most is their backend tracking and ability to show real ROI.”
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Eli Fuchsberg | Partner
Partner since 2022
“They've been helping us to rank higher on Google. We come up earlier in search results. We've increased our number of retained cases and the quality and strength of the cases. They've delivered over 1,000% ROI in marketing.”
Mary Grinnan
Law Firm Growth Expert
Want a steady stream of high-value cases? It starts with a custom growth plan, compliments of our experts.
Get Your Free Consultation
NOTICE: Due to high demand, a limited number of free growth plans each month. Book your session today to get your action plan.
As a solo lawyer, you wear every hat — attorney, CEO, and marketer.
But in today's competitive arena, your growth depends on more than legal skill; it requires smart marketing moves.
This guide breaks down proven solo law firm marketing strategies to help you attract clients, compete with larger firms, and scale on your terms.
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Specializing is one of the most effective solo lawyer marketing strategies out there. Here’s why:
Whether it's startups for IP law or high-net-worth clients for divorce, pick your lane and own it.
Your brand is more than a logo. It’s your reputation, your voice, and your edge in a crowded market. A strong personal brand helps the right clients choose you.
Start by defining your core strengths and crafting a story that highlights your unique journey. Make sure your website, social media, and content consistently reflect what you stand for.
Then bring that brand to life:
Consistency builds recognition. Recognition builds trust. And trust brings clients.
Yes, running a solo firm can feel isolating. No, you don’t have to do it all alone!
Networking is one of the most powerful (and often overlooked) tools in solo law firm marketing. Forging relationships with experts and professional associations leads to referrals. This starts with simple, intentional steps.
Here’s how to make it work for your practice:
Local, state, and national bar associations are full of people who’ve been where you are. Take advantage of events, workshops, and member newsletters to get your name out there and build a support system.
Conferences, CLEs, and legal seminars are packed with referral opportunities. You never know which conversation will lead to your next big case.
You don’t need to market to everyone — just build strong ties with attorneys in different practice areas, or professionals like CPAs and realtors. Their clients might need you next.
Attend community events, offer pro bono help, or sponsor a local cause. You’ll build trust, visibility, and genuine goodwill... the kind that turns into long-term clients.
At the end of the day, people hire lawyers they trust. The more you connect, the more your reputation grows, and your firm with it.
Social media is a powerful solo law firm marketing tool that helps you connect with potential clients and grow your brand.
Post regularly — share legal tips, client FAQs, case studies, and industry updates. And be sure to respond to at least 90% of comments and messages to build trust and rapport.
Want to expand your reach fast? Try targeted social media ads to get in front of the exact audience you're trying to serve.
Email marketing is a powerful way for solo lawyers to nurture relationships and stay connected with past, current, and potential clients.
When executed well, email keeps your firm front and center, right in their inbox.
Most clients search for lawyers nearby, which makes local search engine marketing essential for solo law firms.
Local visibility is your competitive edge against bigger firms with a national reach.
Online law firm directories and referral networks can be a steady source of leads for solo practitioners... if you use the right ones.
The right online directory listings lead to better clients, bigger cases, and a sure-fire path to nailing your biggest revenue goals.
Content marketing is a powerful way for solo attorneys to build trust, rank higher on Google, and attract qualified leads.
The more value you share by using these digital marketing best practices, the more clients see you as the expert to hire.
Have you ever tried legal podcasting? It's a powerful solo lawyer marketing tool that helps you educate, connect, and stand out.
Want insider tips on growing your small firm? Tune into the Grow Law podcast to hear from the biggest names in the legal world.
Your website is often the first impression clients get, so make it count. A clean, modern law firm website design signals professionalism and is a massive trust-booster.
Good UX is what turns all those visitors you worked your butt off to get into clients.
Client testimonials are one of the most powerful tools in solo attorney marketing. They make you even more credible and influence hiring decisions.
Let your happy clients do the talking, and watch your reputation (and client list) grow.
Explore the success stories of our SEO services clients and discover how we can elevate your online presence to new heights!
On-page SEO is the foundation of any successful solo law firm marketing strategy. It helps search engines (and potential clients!) understand exactly what your website offers.
Key elements include:
A well-optimized site not only ranks higher but also provides a better user experience — retaining site visitors and upping the chances of them hitting the "Book Now" button.
Curious to see more money-making marketing activities? Read our blog post on SEO for lawyers.
Technology can give solo lawyers like you a major edge, saving time, improving targeting, and turning leads into clients faster.
The right tools do the grunt work, even when you’re off the clock.
Not sure where to start? Check out our top-rated Law Firm CRMs.
Tracking your marketing performance is non-negotiable for solo lawyers. Without clear data, you risk wasting time and money on strategies that don’t deliver results.
By monitoring key metrics, you can:
Here are some must-use tools to help:
The right digital marketing insights make all the difference. You can double down on what’s working, ultimately making your solo law firm marketing way more profitable.
In this episode, John Scott shares how law firms can scale profitably by refining internal processes and making data-driven decisions, from optimizing their ad spend to improving client intake and fee collection systems.
John Scott
Partner at Anders CPAs and Advisors
John Scott is a Partner at Anders CPAs & Advisors, leading the virtual CFO team for law firms. He helps attorneys improve profitability through strategic tax planning, financial optimization, and collaborative solutions tailored to both growing and established practices.
As a solo lawyers, you can build a powerful brand and attract consistent clients by mastering self-promotion, networking, and a strong online presence.
Sure, growing your legal services can feel overwhelming, but the right marketing strategy levels the playing field.
As a skilled legal marketing agency, Grow Law has a proven track record spanning over 17 years.
We specialize in helping solo practitioners thrive. From law firm SEO, website design, and PPC advertising, our tailored strategies are built to drive leads, increase revenue, and help you compete with larger firms.
Ready to grow your practice with a partner who understands the solo journey? Let’s make it happen.
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Solo law firm marketing requires a more strategic, cost-effective approach. Without big budgets or name recognition, you need a hyper-tailored local strategy to stand out. At Grow Law, we focus on helping solo attorneys attract clients and compete confidently in a crowded legal market.
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Our solo attorney marketing services are customized to fit your goals and budget. We offer flexible packages with a clear ROI focus. During your consultation, we’ll build a custom plan and provide a detailed quote aligned with your practice’s growth objectives.
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Paid advertising can drive traffic right away. SEO and content marketing usually take 3–4 months to gain traction, with major results showing in 6–12 months. Consistency is key as strong solo law marketing builds momentum over time. We recommend investing in a healthy mix of SEO and paid ads for the best results.
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Solo practice lawyer marketing goes beyond paid services. Engage locally, stay active on social media, and share valuable content through blogs or webinars. These efforts stack your credibility, increase visibility, and complement your overall marketing strategy.
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Stay Ahead of the Competition!
Compare your law firm's performance to Local competitors with our instant assessment tool
Get a clear picture of your firm's performance
Boost your online presence
Compare My Firm
Compare Your Practice Instantly
Stay Ahead of the Competition!
Compare your law firm's performance to Local competitors with our instant assessment tool
Get a clear picture of your firm's performance
Boost your online presence
Compare My Firm
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