From McAllen Roots to 1,087% More Non-Paid Qualified Leads
- +1,087% Qualified Leads Jul–Sep 2023 → Apr–Jun 2025
Source: Grow Law Growth Portal Non-paid - −86% Cost per Qualified Lead Jul–Sep 2023 → Apr–Jun 2025
Source: Grow Law Growth Portal Non-paid - +655% Organic Traffic Jul 2023 → Jun 2025
Source: Semrush
THE BRIEF
He Came Home to Build Something Bigger
Omar Ochoa knew he wanted to be a lawyer long before he opened his own firm. After building his career in Austin, he returned to McAllen with a clear ambition: do meaningful work for Texans from the community he called home.
The firm's online presence needed to reach beyond the Rio Grande Valley. In-house marketing and an earlier agency relationship had not delivered the growth he wanted. Our job was to help prospective clients across Texas discover the practice and understand why its experience mattered to their case.
Client Profile
Omar Ochoa Law
- Firm size: 2–10 lawyers
- Specialty: Insurance Litigation Personal Injury Civil Litigation
- Location: McAllen, TX
- Partner since: March 2023
- Results updated: September 2026
The Rebuild
One Firm. Two First Impressions.
Drag the handle to compare the firm's previous website with the conversion-focused redesign.
Before
After
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Website rebuilt in 2023. Screenshots are of the firm's own site before and after the engagement.
Initial Discovery
A Reputation That Search Had Not Found
Omar Ochoa Law had recovered more than $1 billion for clients across Texas. Online, that track record gave no advantage. Larger firms ranked ahead of it for the searches that mattered, and the practice's geographic reach ended where its visibility ended.
- Outranked in Its Own Market
Larger firms in the McAllen area ranked above Omar Ochoa Law for the searches most relevant to the practice. Prospective clients with strong cases were reaching competitors first. - Reach Stopped at the Valley
The firm was already supporting some clients beyond the immediate area, but its online presence gave no indication it could serve Texans statewide. Prospective clients outside McAllen had no clear way to find it. - Earlier Agency Left a Gap
An in-house effort followed by a previous agency relationship had not produced the lead volume the firm needed. The gap between the firm's courtroom record and its digital presence had been widening. - Specific Goals, Ready to Execute
The firm came in with clear targets: more qualified cases each month and broader visibility across Texas. The priority was reaching clients with stronger cases outside the Rio Grande Valley.
BUILDING A CASE
Taking a McAllen Practice to a Statewide Audience
The work began with the questions a prospective client would ask: can this firm handle my dispute, does it serve my area, and how do I get in touch? We built the website and search content around those decisions.
- A Website That Shows the Firm's Strength
Rebuilt the site in Webflow with clear practice-area pages, client reviews and case results, helping visitors understand the firm's experience and find a route to contact. New website launched June 2023 - Search Coverage Beyond the Home Market
Expanded pages and content around insurance disputes and property damage to help people across Texas discover the firm. +331% organic keywords - Trust at the Point of Decision
Brought testimonials and the firm's track record into the website experience, giving people more context before they made an inquiry. Experience and client feedback made easier to find - A Clearer Route to the Right Inquiries
Refined contact paths, tracking and qualification so the team could distinguish relevant inquiries and understand the performance of its non-paid channels. −86% cost per qualified lead
Verified Results
The Winning Verdict — Data & Proof
Select a metric to expand its source chart.
Semrush · Organic Traffic · July 2023 → June 2025
Semrush · Organic Traffic · July 2023 → June 2025
Organic traffic grew from 939 to 7,089 monthly visits in Semrush, putting the firm's website in front of a much larger search audience.
Semrush · Organic Traffic · July 2023 → June 2025
Semrush · Organic Keywords · July 2023 → June 2025
Semrush · Organic Keywords · July 2023 → June 2025
The firm appeared for 331% more organic keywords, widening the range of searches through which prospective clients could discover it.
Semrush · Organic Keywords · July 2023 → June 2025
Grow Law Growth Portal · Qualified Leads · July–September 2023 → April–June 2025
Grow Law Growth Portal · Qualified Leads · July–September 2023 → April–June 2025
Qualified inquiries from non-paid channels grew 1,087%, bringing substantially more relevant opportunities to the firm's team.
Grow Law Growth Portal · Qualified Leads · July–September 2023 → April–June 2025
Grow Law Growth Portal · Cost per Qualified Lead · July–September 2023 → April–June 2025
Grow Law Growth Portal · Cost per Qualified Lead · July–September 2023 → April–June 2025
Cost per qualified lead fell 86%, showing that the increase in non-paid inquiries also came with substantially greater acquisition efficiency.
Grow Law Growth Portal · Cost per Qualified Lead · July–September 2023 → April–June 2025
All figures reflect non-paid channels.
“As a business owner, it's always tough to bring in a new vendor. You just never know. You could be getting a sales pitch. You could not understand what you're actually going to get out of it. I am not exactly a trusting person. I vet and do due diligence quite a bit on who we do business with. And so I did a lot of upfront research into Grow Law, and they have not disappointed at all. My experience has met and even exceeded my expectations.”
Omar Ochoa
Partner since 2023
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