From Costly Leads to a Consistent Case Flow Across South Central Texas
- 510% Marketing ROI Avg, Feb–Apr 2026
- +494% Qualified leads Increase Aug 2024 → Apr 2026
- +377% Organic Traffic Growth 145 → 691/mo · Semrush
- +73% Conversion Rate Increase 5.47% → 9.48%
Services:
SEO · Local SEO · AI Search Optimization · Web Design · Content · Lead Generation (LSA)
Data sources:
Semrush, Grow Law Growth Portal
THE BRIEF
Deep Roots But a Digital Presence That Couldn't Keep Up.
Texas Horizons Law Group has 80+ years of combined legal experience across South Central Texas, including in New Braunfels, Seguin, and Junction, with board-certified attorneys in real estate and oil & gas law.
Founded in 2019, they built a reputation on years of legal excellence; however, their digital presence hadn't kept up. THLG’s prior marketing generated leads, but at a cost that made scaling impossible. They needed efficient, cost-effective search marketing to scale their caseload across all three regions.
Client Profile
Texas Horizons Law Group
- Firm size 5–10 attorneys
- Specialty Estate and Probate Law Real Estate Law
- Location South Central Texas
- Partner since December 2023
- Results updated May 2026
BUILDING A CASE
Built for Three Markets. Optimized for One Goal.
We built an efficient, multi-location search presence to boost their qualified case flow.
- Website Optimization
Built a new website focused on user experience and conversion, designed to attract local searchers and book qualified inquiries. Conversion rate up 73% - Local Search Strategy
Optimized Google Business Profiles and created location-specific content for the New Braunfels, Seguin, and Junction offices to capture qualified local leads. +377% organic traffic - AI Search Optimization
Optimized the firm's content and structure to surface in AI-generated answers and AI Overviews, where more prospective clients now begin their search. Visibility in AI search - Lead Generation via LSAs
Ran targeted Local Services Ads for board-certified practice areas to attract qualified leads while keeping cost per lead in check. +494% qualified leads
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VERIFIED RESULTS
The Winning Verdict — Data & Proof
Semrush · Organic Traffic
Organic traffic increased from 145 to 691 monthly sessions, a 377% increase, measured in Semrush.
Growth Portal · Qualified Leads
Monthly qualified leads grew 494% from August 2024 to April 2026; absolute values are covered by NDA, recorded in the Grow Law Growth Portal.
Growth Portal · Conversion Rate
Conversion rate moved from 5.47% to 9.48%, a 73% increase, measured in Grow Law Growth Portal.
Growth Portal · Monthly ROI
Marketing ROI reached 510% on average from February to April 2026, peaking at 647% in April, calculated against tracked revenue and ad spend in the Grow Law Growth Portal; absolute spend and revenue figures are covered by NDA.
All figures reflect non-paid channels.
Case study published:
February 2025
Data last verified:
May 2026
In the Client’s Words
"Grow Law delivered a staggering increase in lead generation through our website redesign. Their transparent communication, reliable timelines, and data-driven approach make them an exceptional partner. They don't just promise results — they prove them with accurate ROI tracking."
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