Legal Marketing Software to Use in 2025

Your next 100 clients? Nab them in record time with these 37 law firm marketing tool

Sasha
Sasha Berson

Law Firm Marketing Growth Expert

Clock icon

23 min

read

Pen icon

6/18/25

Table of Contents

    Let’s face it — only relying on billboards, word of mouth, or prayer circles isn’t gonna cut it anymore.

    If your law firm isn’t using the best legal marketing software in 2025, you’re losing potential clients at the speed of light!

    You've heard the phrase work smarter, not harder, right? These law firm marketing tools do precisely that — automate your follow-ups, boost your SEO, and track every click like a bloodhound.

    TLDR: Whether you're running a scrappy solo practice or leading a 50-person team, the right tools can save you time and fill your pipeline with ready-to-hire clients. Let’s dive in.

     

    Level Up Your Brand

       

    Book a Free Consultation

     

    Why Your Law Firm Badly Needs Legal Marketing Software In 2025

    Legal marketing software in 2025 is not a “nice to have” — it’s survival gear. This is a trusty aid to help busy lawyers attract, convert, and retain clients without the intense manual labor.

    With these tools by your side, you can:

    • Track where your leads are coming from
    • Automate follow-ups and boost client engagement
    • Streamline your intake and marketing workflows
    • Cut wasted ad spend by showing what actually works

    And here's a truth bomb: The firms winning right now are NOT always the best attorneys — they are (or they hire) the best marketers. With the right tech stack, you’ll spend less time chasing leads and more time closing them.


    Legal Marketing Tools for Analytics and Reporting

    Harnessing the power of analytics and reporting tools is essential for optimizing legal marketing strategies. These advanced tools provide invaluable insights into campaign performance, client engagement, and ROI, helping law firms make data-driven decisions. Below are the best legal marketing software designed to enhance your analytics and reporting capabilities.

    — Google Analytics

    Google Analytics
    Source: Google Analytics

    Think of it as your firm's all-seeing eye. Google Analytics is the free law firm marketing software that quietly watches every click, scroll, and bounce — then hands you the data to win more clients.

    Key Features:

    • Custom dashboards for traffic, content, and leads
    • Real-time reporting
    • Goal and conversion tracking
    • Audience segmentation

    Pricing: Free version (Google Analytics 4). Paid, enterprise-level version (Google Analytics 360), which is around $50,000 per year.

    Pros:

    • Powerful tracking with deeper insights
    • Integrates with Google Ads, Search Console, and more
    • The free version is user-friendly and granular

    Cons:

    • Learning curve for beginners
    • Requires setup to track legal-specific goals properly

    For firms serious about growth, Google Analytics is non-negotiable.

    — Hotjar

    Hotjar
    Source: Hotjar

    Ever wonder what your site visitors are actually doing? Hotjar shows you. With heatmaps and session recordings, this law firm marketing software lets you spy (ethically!) on every scroll, click, and rage-quit.

    Key Features:

    • Heatmaps: Visual click, scroll, and movement tracking
    • Session Recordings: Watch visitor journeys play out in real time
    • Conversion Funnels: See where leads drop off
    • Feedback Polls: Ask your visitors what’s missing

    Pricing: Free plan available; paid plans start at $32/month

    Pros:

    • Uncovers UX issues fast
    • Easy to install and use
    • Pairs well with Google Analytics

    Cons:

    • Limited reporting compared to full analytics suites
    • Can slow down page speed if not configured right

    Once you see what users see, you’ll never build blind again.

    — Ahrefs

    Ahrefs
    Source: Ahrefs

    Ahrefs is the Sherlock Holmes of SEO — minus the pipe. This all-in-one law firm marketing software helps you dissect your competitors’ online strategies, uncover keyword goldmines, and boost your organic traffic like a pro.

    Key Features:

    • Site Explorer: See backlinks, traffic, and top pages (yours or your competitors)
    • Keyword Explorer: Find and prioritize the best legal keywords
    • Content Explorer: Discover viral content in your niche
    • Site Audit: Spot and fix SEO issues before Google does

    Pricing: Plans start at $29/month for the starter package and go up to $449/month for the advanced plan.

    Pros:

    • Best-in-class backlink analysis
    • Incredibly accurate keyword data
    • Competitive insights made easy

    Cons:

    • Pricey for solo firms
    • Steeper learning curve for beginners

    Marketing Performance Tracking

    To compete in 2025, law firms need smart data. These law firm marketing tools — from Google Data Studio to SEMrush — turn raw metrics into powerful insights so you can win more clients!

    — Looker Studio

    Looker Studio
    Source: Looker Studio

    Looker Studio (formerly Google Data Studio) is a top-tier law firm marketing tool for turning raw data into visual gold.

    It lets you build sleek dashboards and reports by pulling info from Google Analytics, Ads, Sheets, and more — no coding required.

    Pricing: Free

    Key Features:

    • Customizable, interactive dashboards
    • Seamless integration with Google products
    • Real-time sharing and collaboration
    • Dynamic filters for deeper insight

    Pros:

    • Totally free and user-friendly
    • Connects easily with multiple data sources
    • Great for cross-team visibility

    Cons:

    • Limited native integrations outside the Google ecosystem
    • Learning curve for advanced custom reports

    If you're serious about improving your firm's ROI, Looker Studio is one of the smartest law firm marketing tools in your arsenal.

    — SEMrush

    SEMrush
    Source: SEMrush

    SEMrush is an all-in-one law firm marketing software trusted by thousands of marketers (including us). It covers everything from SEO to PPC, making it a powerhouse for firms that want real results.

    Pricing: Starts at $139.95/month for the Pro plan.

    Key Features:

    • In-depth keyword research and SERP tracking
    • Site audits to uncover technical issues
    • Competitor intel: spy on what’s working for rival firms
    • PPC tools to optimize your ad spend

    Pros:

    • All-in-one platform with constant updates
    • Accurate competitor tracking
    • Easy-to-navigate dashboard

    Cons:

    • On the pricier side
    • Can be overwhelming for beginners

    If you want a tool that shows you exactly where you’re leaking leads, SEMrush is one of the best law firm marketing tools on the market.

    — TrackRight

    TrackRight
    Source: TrackRight

    TrackRight is a legal-specific law firm marketing software built to track every step of your client’s journey. If you're tired of guessing which campaigns actually drive results, TrackRight gives you clarity.

    Pricing: Starts at $25/month (with a free 7-day trial available)

    Key Features:

    • Multi-channel tracking across PPC, email, social, and more
    • Conversion tracking from first click to case close
    • Visual client journey mapping
    • Customizable, easy-to-read reports

    Pros:

    • Tailored for law firms
    • Clear ROI tracking
    • User-friendly interface

    Cons:

    • Limited integrations with non-legal CRMs
    • Smaller feature set than general analytics tools

    For law firms that want to stop wasting ad spend, TrackRight is a no-brainer in 2025.

    Level Up Your Brand

    Find out how much demand there is in your geographical area

    Book a Free Consultation

    Sasha Berson

    Lawyer CRM Solutions

    Looking to streamline intake and manage cases without drowning in spreadsheets? These law firm CRM tools — including Clio Grow, MyCase, and PracticePanther — offer intuitive workflows, automation, and client tracking designed for law firms in 2025.

    — Clio Grow

    Clio Grow
    Source: Clio Grow

    Does chasing leads feel like herding cats in a hurricane? Meet your new best friend: Clio Grow — the law firm marketing automation software designed to make your intake less chaotic.

    Key features:

    • Customizable intake forms that don’t scare people away
    • Pipeline tracking that shows who’s responding and who isn't
    • Easy online scheduling
    • Automated follow-ups and doc requests that run while you sleep

    Pricing: Starts at $49/user/month
    Read Clio reviews for attorneys.

    Pros:

    • Designed just for law firms
    • Makes intake slick and painless
    • Integrates with Clio Manage like PB&J

    Cons:

    • Costs extra if you already use Clio Manage
    • Not ideal if you're anti-automation (or allergic to efficiency)

    Think of Clio Grow as your firm’s intake assistant — minus the salary and sick days.

    — MyCase

    MyCase
    Source: MyCase

    So many lawyers use sticky notes like “I’ll remember that later” to manage clients. Is that you? If so, it’s time for MyCase. This all-in-one legal practice management software is for law firms that want to scale seriously.

    Key features:

    • Centralized client records and case tracking
    • Secure messaging and client portals (hello, transparency!)
    • Workflow automation to keep deadlines in check
    • Easy billing and invoicing tools — no calculator required

    Pricing: Starts at $49/user/month
    Read MyCase reviews for lawyers.

    Pros:

    • All-in-one tool — from intake to invoice
    • Super intuitive interface
    • Great for solo firms and growing teams

    Cons:

    • Some advanced customization options are limited
    • Occasional learning curve with features like billing automation

    MyCase makes law firm life smoother, faster, and 10x less stressful.

    — PracticePanther

    PracticePanther
    Source: PracticePanther

    If juggling five different tools is your current “system,” it’s time for an upgrade.

    PracticePanther is a sleek legal practice management software that doubles as a powerful CRM. It centralizes client communications, automates admin tasks, and gives your firm more control.

    Key features:

    • Client and case management dashboard for all your contacts and matters
    • Built-in email, SMS, and client portals for seamless communication
    • Task automation for scheduling, documents, and deadline tracking
    • Full billing and payment processing tools baked in

    Pricing: Starts at $49/user/month

    Pros:

    • Excellent UI — clean, intuitive, and fast
    • Great automation features
    • Ideal for firms of all sizes

    Cons:

    • Limited third-party integrations compared to competitors
    • Some features require setup guidance
    Check out our full blog on CRMs for law firms.
    Mary

    Level Up Your Brand

    Find out how much demand there is in your geographical area

    Book a Free Consultation


    Website Builders and CMS

    First impressions start online, so your site had better hold up. WordPress, Webflow, Squarespace, and Wix all offer flexible, lawyer-friendly tools to build a site that brings in clients.

    — WordPress

    WordPress
    Source: WordPress

    WordPress is the Goliath of the website-building world. It's the go-to law firm marketing platform in 2025 for good reason — it’s flexible, scalable, and relatively user-friendly.

    Key Features:

    • Customizable themes to match your brand
    • Plugins galore for SEO, security, and client intake
    • Simple content management (no dev needed)
    • Integrates easily with legal blogs, CRMs, and more

    Pricing: Free to use; paid themes and plugins may cost $50–$200 annually. Hosting typically costs $2.95–$14/month.

    Pros:

    • Highly customizable with thousands of themes and plugins
    • Strong SEO capabilities are built in
    • Large support community

    Cons:

    • Can be tricky for beginners
    • Requires regular updates and maintenance
    • Potential for plugin conflicts
    Check out our list of high-converting law firm websites to get a little inspiration!

    — Webflow

    Webflow
    Source: Webflow

    Webflow gives law firms full design control without touching code. Its drag-and-drop builder, customizable CMS, and built-in SEO tools make it perfect for firms that want modern, professional sites.

    Key Features:

    • Visual builder with pixel-perfect control
    • CMS for blogs, case results, and more
    • Custom templates tailored to your practice
    • SEO tools baked right in

    Pricing: Free starter plan. $18/month for basic. $29/month for CMS.

    Pros:

    • Clean, professional designs
    • No coding required
    • Built-in SEO and hosting

    Cons:

    • Steeper learning curve than Wix or Squarespace
    • No plugin library like WordPress

    — Wix

    Wix
    Source: Wix

    Wix is an easy-to-use website builder that helps law firms create polished, professional sites with zero coding. Its drag-and-drop editor and built-in SEO tools make it a great option for smaller firms.

    Key Features:

    • Drag-and-drop website editor
    • Industry-specific template library
    • SEO tools: meta tags, alt text, clean URLs
    • Built-in scheduling and contact tools
    • Analytics for user insights

    Pricing: Starts at $16/month (Combo plan); up to $45/month (VIP plan)

    Pros:

    • Beginner-friendly
    • Fast setup
    • Good value for small firms

    Cons:

    • Limited customization when compared to Webflow
    • Less scalable for larger firms
    Check out our blog on Website Builders for Law Firms to compare all your options.
    background webinar imagesasha berson bigsasha berson small  
       
    Top Techniques for Busy Lawyers to Bring In More Clients in 2025
       
           
    • Easy steps you can take to bring in more clients and up this year’s revenue
    •      
    • The top website and marketing mistakes holding your law firm back
    •    
               

    Social Media Platforms

    In 2025, if you're not using social media to connect, educate, and convert — boy, are you missing out! From LinkedIn to TikTok, each platform offers a chance to gain major visibility, authority, and client trust.

    — LinkedIn

    LinkedIn remains a powerhouse for law firm marketing in 2025. Why? Because it's perfect for B2B networking, thought leadership, and showcasing your expertise.

    Post articles, engage in discussions, and use targeted ads to reach professionals by industry, job title, or location.

    • Pricing: Free basic account; LinkedIn Ads and Premium start at $29.99/month.
    • Pros: Excellent for professional visibility, precise ad targeting, and strong SEO value.
    • Cons: Limited reach outside of professional circles; organic engagement can be slow.
    Learn more about LinkedIn for Lawyers

    — Facebook

    Facebook
    Source: Facebook

    Yes, Facebook! Facebook still pulls its weight in 2025 as a key law firm marketing tool. It’s great for sharing client testimonials, legal tips, community updates, and running lead-gen campaigns. With Facebook Ads, you can target users by location, interests, life events — even “recently engaged” or “new parents.”

    • Pricing: Free business page; ad costs vary (avg. $1.09/click for legal industry).
    • Pros: Huge user base, strong community features, precise ad targeting.
    • Cons: Organic reach is limited; content must be highly engaging.

    — Instagram

    Instagram
    Source: Instagram

    Use Instagram to spotlight your team, share wins (ethically), and give followers a peek behind the curtain. Reels boost your reach, Stories keep you top-of-mind, and longer IGTV videos are perfect for quick legal tips or myth-busting.

    • Pricing: Free account; ads typically cost $0.70–$1.00 per click.
    • Pros: Great for brand personality, strong engagement tools, popular with Gen Z and millennials.
    • Cons: Time-intensive to maintain; less effective for B2B targeting.
    Read more → Instagram for Lawyers.

    Law Firm Marketing Tools for Paid Advertising

    Want more eyes on your firm? Digital ads are your shortcut. From Google and Bing to social platforms, these tools help law firms attract the right clients, super fast.

    — Google Ads

    Google Ads is still the MVP for law firm marketing in 2025. With search, display, and video campaigns, you can target clients actively searching for legal help by keyword, zip code, or device. Average CPC ranges from $6 to $150.

    Explore Google Ads for Lawyers

    Pros

    • High intent traffic
    • Custom targeting options
    • Fast visibility

    Cons

    • Competitive (and expensive) in legal niches
    • Needs ongoing management to stay profitable

    — Microsoft Advertising

    Bing Ads (now Microsoft Ads) gives law firms a smart way to reach clients outside the Google bubble.

    Like Google Ads, it offers targeting by keyword, location, device, and demographics — but with less bidding war drama. Average CPC ranges from $1–$2 for legal terms (often 30–40% lower than Google Ads).

    Pros:

    • Lower CPC (cost per click) and competition
    • Easy integration with Google Ads campaigns
    • Reaches an older, affluent demographic

    Cons:

    • Smaller market share than Google
    • Fewer advanced features and integrations
    Explore Microsoft Ads for Lawyers.

    — Social Media Ads

    Maximize your legal firm's visibility in 2025 through targeted ads on Facebook, LinkedIn, and Twitter. Get started and attract more clients now!

    Facebook Ads

    Trying to get your firm in front of the right people without blowing your budget? Facebook Ads are your best friend. With detailed targeting based on location, interests, life events, and even job titles, you can speak directly to the clients you want.

    Pricing: Expect to pay around $0.90–$2.50 per click. Leads typically cost between $15–$100.

    Pros:

    • Hyper-targeted audience options
    • Low barrier to entry for small budgets
    • Perfect for staying top-of-mind with retargeting ads

    Cons:

    • Users aren’t actively searching for legal help
    • Ad fatigue hits fast if you don’t refresh the creative
    Learn more: Facebook Advertising for Lawyers.

    LinkedIn Ads

    Want to get in front of business owners, GCs, and serious decision-makers? Enter: LinkedIn Ads. This lets your law firm market directly to professionals who need what you offer!

    Pricing: On average, expect $5–$9 per click and $90+ per 1,000 impressions (higher than other platforms, but you’re paying for quality eyeballs).

    Pros:

    • Ideal for B2B, corporate, or niche practice areas
    • Powerful targeting based on professional data
    • Great for promoting webinars, thought leadership, or whitepapers

    Cons:

    • Higher CPCs than Facebook or Google
    • Doesn’t always convert fast — best for long-game nurturing

    Twitter Ads

    Trying to spark conversation around trending legal issues?

    Twitter Ads (X Ads) let your law firm jump into real-time discussions and get your message seen fast. With interest, keyword, and follower targeting, you can zero in on the right crowd.

    Pricing: Average CPC is around $0.50–$2.00, depending on your audience and ad type.

    Pros:

    • Great for real-time visibility around trending topics
    • Lower cost-per-click compared to other platforms
    • Good for amplifying blog posts, FAQs, or legal takes

    Cons:

    • Short shelf life — tweets move fast
    • The audience may not be actively looking for legal services

    Legal Directories

    Serious about booking more clients in 2025? Legal directories like Avvo, FindLaw, and Super Lawyers still dominate search results. If your firm’s not listed, you’re missing out on visibility and potential retainers.

    — Avvo

    You've probably heard of Avvo. It's one of the most well-known legal directories, giving you a platform to showcase your credentials, gather client reviews, and answer legal questions to boost your visibility.

    Pricing: Avvo offers a free basic listing. Paid plans start at around $100/month for enhanced profiles and greater visibility.

    Pros:

    • High domain authority — appears often in Google searches
    • Client reviews and attorney ratings build trust
    • Opportunity to publish content and answer legal questions

    Cons:

    • Pay-to-play visibility model
    • Some attorneys report difficulty disputing negative reviews
    Learn more about Avvo lawyer marketing.

    — FindLaw

    Best known for its directory listing service, FindLaw helps law firms appear in front of potential clients faster. But while the reach is solid, the cost can feel more “big law” than “solo practice.”

    Pricing: Directory listings and marketing packages typically range from $500 to $5,000/month, depending on the scope and services included.

    Pros:

    • Strong domain authority = higher visibility in Google
    • Full-service options beyond just a listing
    • Trusted name with a long-standing reputation

    Cons:

    • Pricing is steep compared to other directories
    • Contracts can be long and inflexible
    • Some lawyers report underwhelming ROI for smaller markets

    FindLaw is great if you’ve got a healthy marketing budget and want hands-off help.

    — Justia

    Justia lets you snag a free profile in the directory — and also pops you into the Cornell LII listings. Want more eyeballs? Go premium with Gold or Platinum Placements to rise above free listings and competitor ads.

    Pricing

    • Free standard profile
    • Gold Placement starting at around $19.99/month
    • Platinum Placement: Quote-based (top-of-page exclusivity in selected metro/practice areas)

    Pros

    • Free listing includes profile, reviews, contact form, and analytics
    • Boosted visibility through Cornell LII integration
    • Paid plans offer prime placement and remove competitor ads
    • Includes AI-assisted bio tool and monthly performance stats

    Cons

    • Pricing for premium placements is not publicly listed
    • Premium placement is more competitive in major cities
    • Justia branding remains on all listings, even paid ones
    Make sure to read Justia review before making a decision.

    Marketing Software for Email Campaigns

    Your firm’s follow-up ninja? A solid legal email marketing system — it's quiet, reliable, and always on time. Tools like Mailchimp help law firms turn past clients into repeat business. Use this law firm marketing software to keep your pipeline warm.

    — Mailchimp

    Yes, Mailchimp! It's still a go-to in 2025 for marketing automation for law firms that want powerful results without the tech headaches.

    Mailchimp also integrates with popular CRMs, making it easy to keep client communication consistent and personalized.

    Pricing: Starts at $13/month (Essentials plan), with higher tiers for advanced automation and analytics.

    Pros:

    • Easy to use, even for beginners
    • Great automation and segmentation features
    • Integrates with most CRMs

    Cons:

    • Can get expensive at higher contact volumes
    • Reporting is more basic on lower-tier plans

    — Constant Contact

    Constant Contact remains a steady player in legal email marketing systems.

    It offers drag-and-drop email design, automation, list segmentation, and analytics — all wrapped in a user-friendly interface.

    Pricing: Starts at $12/month (Lite plan), with advanced automation and features in higher tiers.

    Pros:

    • Beginner-friendly platform
    • Includes event and social tools
    • Excellent customer support

    Cons:

    • Limited template customization
    • Fewer advanced automation options than some competitors

    Social Media Management Software

    Optimize your legal firm's social media strategy for 2025 using top-tier tools: Hootsuite, Buffer, Sprout Social, and CoSchedule. Choose your preferred platform to boost engagement and streamline your efforts!

    — Hootsuite

    Hootsuite helps law firms wrangle their social media chaos in one dashboard.

    The perks? You can schedule posts, reply to comments, and monitor performance across Facebook, LinkedIn, Twitter, Instagram, and more — without hopping between apps.

    Pricing: Starts at $99/month (Professional plan)

    Pros:

    • Centralized platform for all major networks
    • Solid analytics and reporting tools
    • Team collaboration features

    Cons:

    • Higher price point than competitors
    • Steeper learning curve for new users

    — Buffer

    Buffer is like your law firm’s social media intern — if that intern never forgot to post and gave you great analytics.

    You can schedule content across platforms, track performance, and even get help deciding the best time to post (no more guessing at 2 am).

    Pricing: Free plan available; paid plans start at $5/month per channel

    Pros:

    • Super user-friendly
    • Affordable pricing
    • Solid analytics and scheduling

    Cons:

    • Basic engagement tools
    • Limited team features on lower plans

    — CoSchedule

    CoSchedule goes beyond social media scheduling with built-in calendars, campaign planning tools, and workflow management.

    Bonus: it plays nice with WordPress, Google Analytics, and more, so you can track what’s working without bouncing between tabs.

    Pricing: Marketing Calendar plan starts at $19/month (per user)

    Pros:

    • All-in-one calendar for blogs and social
    • Great for team collaboration
    • Integrates with key tools like WordPress

    Cons:

    • Higher learning curve for solo users
    • Pricier as you scale your team

    Video Marketing Tools for Law Firms

    In 2025, if your law firm isn’t using video, you’re basically whispering in a crowded room. Video content explains complex topics clearly and grabs attention where text can’t. Here are the best tools to help you create, edit, and share legal videos.

    — YouTube

    YouTube
    Source: YouTube

    If your law firm isn’t using YouTube yet, you’re leaving visibility (and clients) on the table. This is a fantastic platform to simplify legal topics into binge-worthy, trust-building content.

    Pricing: Free to use; ads and premium features vary.

    Pros:

    • Huge potential reach
    • Evergreen visibility via search
    • Builds credibility through educational content

    Cons:

    • High competition
    • Time investment needed for consistent results

    — Vimeo

    Think of Vimeo as YouTube’s more polished cousin. Vimeo is perfect for law firms that want to keep things sleek, professional, and ad-free. Bonus: You have more control over branding and privacy settings as compared to YouTube.

    Pricing:

    • Free basic plan
    • Paid plans start at $12/month (Starter), $25/month (Standard), up to $75/month (Advanced)

    Pros:

    • Ad-free viewer experience
    • Cleaner, more professional aesthetic
    • Advanced privacy and embedding controls

    Cons:

    • Smaller audience than YouTube
    • Less organic discoverability
    • Paid tiers are required for key features

    — Wistia

    Another fantastic platform: Wistia lets you brand your videos, collect leads right, and track detailed viewer analytics.

    Pricing:

    • Free for up to 10 videos
    • Plus plans start at $25/month
    • Advanced features are available with custom pricing

    Pros:

    • Lead capture tools directly in videos
    • Highly customizable player and branding
    • Detailed viewer analytics and heatmaps

    Cons:

    • Smaller hosting limit on the free plan
    • No built-in audience discovery (like YouTube)
    • Pricing increases quickly with usage
    Check out our full guide on Video Marketing for Lawyers for tips and tricks!

    Legal Client Intake Software

    Now that you've got the clients, let's manage them better!

    The right marketing software for lawyers can automate follow-ups, sync with your CRM, and keep your pipeline flowing.

    Want to improve how your firm handles leads? Explore our guide to Law Firm Client Intake for the tools that make it painless.

    — LiveChat

    LiveChat gives law firms a fast, friendly way to engage website visitors in real time — without sounding like a robot or making clients wait on hold.

    Pricing: Free plan available, paid plans start at $20/month per agent.

    Pros:

    • Real-time client engagement
    • Easy integration with CRMs
    • Customizable chat widgets

    Cons:

    • Pricing adds up with multiple agents
    • Best features locked behind higher-tier plans

    — Tidio

    Tidio blends live chat and chatbot functionality into one, perfect for law firms that want to greet visitors fast and automate routine conversations (like “Do you offer free consultations?”).

    Pricing: Free plan available; paid plans start at $24.17/month.

    Pros:

    • Combines live chat and AI chatbot
    • Easy setup and mobile-friendly
    • Integrates with email and Messenger

    Cons:

    • Limited chatbot features on the free plan
    • Some features require a learning curve

    — CASEpeer

    If you run a personal injury law firm, CASEpeer is the tool for you! This is a fantastic cloud-based case management and intake platform.

    With built-in reporting and task automation, it helps law firms improve conversion rates from the very first point of contact.

    Pricing: Starts at $79/user/month (billed annually)

    Pros:

    • Designed specifically for PI firms
    • Intake and case management in one
    • Clean interface with strong reporting tools

    Cons:

    • Not ideal for non-PI practice areas
    • Lacks some deep CRM customization options

    Other Marketing Software for Law Firms

    We're almost at the finish line! Let's run through some other law firm marketing software to boost your visibility on Google, optimize your website, and get discovered through podcasts.

    Other Marketing Software for Law Firms

    — Your Law Firm Website

    In 2025, your law firm’s website needs more than just looks. It needs strong SEO to rank on Google and attract ready-to-hire clients.

    Use keywords, meta tags, and structured data to boost visibility. Pair that with clear CTAs and streamlined contact forms to turn visitors into leads. When done right, your site becomes your best-performing law firm marketing tool.

    Read more about building effective law firm websites here.

    — Google Business Profile

    A well-optimized Google Business Profile for lawyers is one of the simplest ways to boost your law firm’s local visibility. It helps you show up in Google Search and Maps, making it easier for clients nearby to find and contact you.

    Pro Tips: Add accurate info, services, keywords, and hours — and don’t forget reviews. They amp up the trust factor.

    — Legal Podcasts

    Another great way to reach clients and build your brand: Legal podcasts for lawyers. Whether you're hosting or guest-starring, podcasts let your firm dive into trending legal topics, simplify complex issues, and share real advice.

    Plus, they help you connect with both peers and potential clients. Bonus: they're also a great way to prove you're the expert... without sounding like a commercial!


    Grow Your Law Firm with Legal Marketing Software!

    The right tools can make clients go... “Who?” to “Heck yeah, I want to hire them!”

    The right law firm marketing automation software greatly boosts your visibility, simplifies your day, and fills your client roster.

    But why waste time doing this yourself? At Grow Law, our experts deliver top-notch legal strategies with a 400% to 800% marketing ROI. Over 100 happy clients across the U.S. love their results!

    Ready to crush it online? Dive into our law firm SEO services or contact us today.

    FAQs

    • AWhat is the most popular legal software?

      Clio is one of the most widely used legal software platforms in 2025, offering integrated tools for case management, billing, document automation, and client intake. It’s especially popular with small to mid-sized law firms.

    • What software is best for marketing?

      For law firms, top marketing tools include HubSpot for automation, Mailchimp for email campaigns, and Hootsuite or Buffer for social media management. These platforms help streamline outreach, track engagement, and improve lead generation.

    • HHow much does legal software cost?

      Legal software pricing varies. Case management tools like Clio or PracticePanther start around $49–$89/month per user. Marketing platforms like Mailchimp may start at $13/month, with pricing scaling based on features and contact list size.

    • What is the best CRM for law firms?

      Clio Grow and Lawmatics are leading CRMs for law firms. Both offer legal-specific intake workflows, automation tools, and performance tracking that help firms nurture leads and convert them into clients effectively.

    Compare My Firm

    Compare Your Practice Instantly

    Stay Ahead of the Competition!

    Compare your law firm's performance to Local competitors with our instant assessment tool

    • Get a clear picture of your firm's performance

    • Boost your online presence

    Compare My Firm

    Compare My Firm

    Compare Your Practice Instantly

    Stay Ahead of the Competition!

    Compare your law firm's performance to Local competitors with our instant assessment tool

    • Get a clear picture of your firm's performance

    • Boost your online presence

    Compare My Firm

    Calculate the Cost of SEO for Your Website

    Please complete all the fields to receive an instant price quote for SEO optimization of your website.

    Please Select

    Your Customized SEO Packages

    Incremental growth for small firms with a limited budget

    Mid-size firms ready to fill their calendar with qualified leads

    Any law firm serious about aggressive & sustainable growth

    *Please be aware that all provided estimates are preliminary and subject to refinement following an in-depth discussion about your project and a comprehensive gathering of your specific requirements.
    **Connect with our SEO specialist to explore our ongoing packages designed to enhance your website's visibility and searchability, ultimately leading to an increase in customer engagement and conversion rates.
    Thank you! Your submission has been received!
    Oops! Something went wrong while submitting the form.

    Calculate the Cost of Your Website

    Please fill all fields to get your result

    Does your website need integrations with specific tools or systems:
    *Please be aware that all provided estimates are preliminary and subject to refinement following an in-depth discussion about your project and a comprehensive gathering of your specific requirements.
    **Connect with our SEO specialist to explore our ongoing packages designed to enhance your website's visibility and searchability, ultimately leading to an increase in customer engagement and conversion rates.
    Looking to split the payment?
    Pay for your website in 24 incremental payments (0% Finance)
    Deposit $3,500
    Thank you! Your submission has been received!
    Oops! Something went wrong while submitting the form.

    4ffb9ccd744271471b1feb9af43274a11da6dd9ae1cbe2389501b6b96327ab06960bb8020e01e8de93c64510023fd34f