Law firm PPC management
Most agencies report clicks. We report signed cases. Google Ads, Local Services Ads, Meta, YouTube and ChatGPT Ads for law firms only, with a monthly report from ad spend to signed cases.
Marketing for law firms only, since 2008
160+ law firms served across the US and Canada
Results
Personal injury
Los Angeles, CA
Channels: Google Ads, Local Services Ads, Microsoft Ads
Apr–Sep, 2024 vs 2026 · budget ×4
Read the KJT case study
Personal injury
Indianapolis, IN · 30 attorneys
Channels: Google Ads, Local Services Ads
Nov 2024–Apr 2025 vs Apr–Sep 2026 · same budget
Read the Cohen & Malad case study
Early result
Personal injury
Cleveland, OH
Channels: Google Ads
Jun–Jul vs Sep–Oct 2026 · same budget
Family law
Hilliard, OH
Channels: Google Ads
Sep 2025–Feb 2026 vs Mar–Aug 2026 · same budget
Family law
Roseville, CA & San Francisco, CA
Channels: Google Ads, Local Services Ads
Apr–Sep, 2025 vs 2026 · budget +24%
Estate planning
Surprise, AZ and Missoula, MT
Channels: Google Ads, Local Services Ads
Oct 2023–Mar 2024 vs Apr–Sep 2026 · same budget
Read the HagEstad case study
Criminal defense
Round Rock, TX
Channels: Local Services Ads
Jan–Oct, 2025 vs 2026 · budget +25%
Personal injury
Bellevue, WA
Channels: Google Ads, Microsoft Ads
Apr–Sep, 2023 vs 2026 · Google Ads budget ×2
Read the Lehmbecker case study
Estate planning
Danville, CA
Channels: Google Ads, Local Services Ads
May–Oct 2023 vs Apr–Sep 2026 · Google Ads budget −25%
Read the Barr & Douds case studyWhat clients say
Trusted by growth-focused law firms:
With my previous agency, I felt like I was the one chasing them for updates. With Grow Law, it's the opposite. … our closing rate nearly doubled, and we consistently meet or exceed our monthly revenue goals.
Stephanie N. Dailey
Attorney at Law, Dailey Law Offices
… we value Grow Law's ability to tailor solutions, streamline processes, and stay ahead of evolving SEO and Google Ads requirements. We've seen meaningful, measurable results since partnering with them. …
Irwin B. Levin
Managing Partner, Cohen & Malad, LLP
… Above all, they get results: our leads have increased year-over-year, along with our revenue. I enthusiastically recommend them if you are looking for legal marketing experts.
Loren Barr
Partner, Barr & Douds
… Since then, we have seen a major influx of leads from web and ads, so we're finally on the way to achieving the goals we've been working towards all these years. …
Sarah Maples
Rice & Kendig
Grow Law firm does SEO and PPC digital marketing for our law firm. They have helped our firm dramatically increase revenue and find great long term clients (and associated monthly recurring revenue). …
Andrew Lopez
Founding Partner, Sequoia Legal
Grow Law is reliable, accountable, and collaborative. I highly recommend it to any firm looking to grow their online presence.
Vache Thomassian
Founding Partner, KJT Law Group
… Their expertise and support have truly transformed the way we do business online, and we couldn't recommend them more!
Trisha Huff
Director of Operations, Hopper Hopper & Strebe
Is this for you?
What PPC costs
You pay two things: ad spend, billed by Google or Meta straight to your firm, and our management fee.
| LSA Pro | Paid+ Accelerate | Paid+ Dominate | Paid+ Enterprise | |
|---|---|---|---|---|
| Best for | Firms starting with paid leads in one local market | Firms adding Google search to Local Services Ads | Firms competing across a metro or a whole state | Multi-office firms spending $50K+ a month on ads |
| Monthly ad budget | Sized to your market | Up to $25K | $25K–$50K | $50K+ |
| Management fee, PPC only A flat monthly fee: no percentage of ad spend and no setup fee. If your ad budget grows past your plan's range, the fee moves to the next plan. A channel is a separate ad platform with its own account, auction and budget; we add channels as the budget grows, so each one gets enough spend to learn. Every plan comes with a dedicated account manager and a monthly report from ad spend to signed cases. 3-month minimum for PPC (6 months with an SEO plan), then month-to-month with 30 days' written notice. | $1,150/mo | $1,950/mo | $3,000/mo | $4,500/mo |
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SPECIAL OFFER Run PPC together with SEO and save $200–$600/mo: one team, one plan and one report. |
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Get a free PPC account review. We look at your ads, or your market if you don't run ads yet, and you get a written roadmap: channels, budget and the plan that fits.
Mary Grinnan, Law Firm Growth Specialist
Get a free PPC account reviewChannels in your plan
Each channel has its strengths and limits, and results come from the right mix. We pick channels by your practice area, market and budget, then move spend toward the ones that bring signed cases.
Example from our clients. For Dailey Law Offices (family law), we turned off Local Services Ads and Facebook and moved the budget into one search campaign: cost per signed case fell 82%. For The Law Office of Ryan Deck (criminal defense), Local Services Ads became the main channel, and revenue from signed cases grew 139%.
Switching agencies?
Four things we fix most often in accounts that come to us from another agency.
You pay for clicks, not cases
Campaigns split by case type and area, search terms reviewed every week.
The report counts "conversions"
We report qualified leads, consultations and signed cases from your CRM.
The agency owns the account
The account is in your firm's name. Ad platforms bill your firm directly, we bill our fee separately.
Junk leads reach intake
Every call and form is screened by case type and practice fit, so your team knows which leads to call back first.
How we work
Your Google Ads account is in your firm's name, and we work in it with manager access. Ad platforms bill your firm directly, and our management fee is billed separately. No black-box billing and no bundled fees.
3-month minimum for PPC (6 months with an SEO plan), then month-to-month with 30 days' written notice. Why three months: the first month goes to setup, and Google needs about two more to collect data. From the third month the results start to mean something.
What you see
The dashboard we run your account on, open to you in real time.
Practice areas
High search volume, high case value and prospects who need urgent help.
PPC for personal injury lawyersUrgent, time-sensitive searches that convert fast when campaigns are built right.
PPC for criminal defense lawyersEmotionally driven searches with strong local intent and consistent lead volume.
Google Ads for family lawyersA longer decision cycle, where retargeting and Meta keep your firm in view until the client is ready.
Estate planning PPCWe also run PPC for other practice areas. Tell us about your firm and market, and we'll show you what PPC can do for your practice.
Meet the team
Behind your campaigns are experienced PPC specialists, a senior strategist and an account manager who knows your firm. They are part of our agency, founded in 2008, with 95+ legal marketing specialists dedicated to law firms only.
Read our storyIn paid search and Facebook advertising since 2008, including as Director of Search Marketing at Main Event Digital and President of Process Mint, a PPC consultancy. Leads the strategy for your account.
15+ years in paid advertising at digital marketing agencies, running large, high-budget campaigns in Google Ads, Microsoft Ads, Meta and YouTube. At Grow Law he works on Local Services Ads, bidding and conversion tracking, so your budget goes to qualified leads, not wasted clicks.
Free PPC account review
A free 1-on-1 review of your ads, or your market if you don't run ads yet. You get:
Plus a written roadmap: channels, budget and how many qualified leads to expect.
If we are not the right fit, we will say so. No obligation, and you keep the roadmap.
Ask five questions. Does the agency work only with law firms? Will the ad account be in your firm's name? Does it report qualified leads and signed cases, or only clicks and conversions? Can it show what leads cost in accounts like yours? Who works on your account every week, and how often do you review results together? This page answers each of them for Grow Law.
In-house specialist: knows your firm well, but one person has to cover search, LSA, tracking and bar rules, and you carry hiring and turnover.
Freelancer: often cheaper, but has limited time, and tracking often stops at calls and forms.
Generalist agency: gives you a team, but your account sits next to dentists and roofers, and reports often stop at conversions.
Law-firm-only agency: knows intake, case values and bar rules, and should report cost per signed case. Ask whether it also works with firms competing in your market. Whoever you choose, ask the five questions above.
Two costs: ad spend, billed by the platforms to your firm, and our management fee from $1,150/mo (Local Services Ads only). In the accounts we manage, a qualified lead from Google Ads costs a median $241 in personal injury and $119 in other practice areas.
Most campaigns go live within 2–3 weeks of kickoff. Allow about three months for campaigns to be optimized and effective.
Often both. LSAs charge per lead and show the Google Screened badge. Search ads give you control over keywords, ads and landing pages. Your PPC plan recommends the mix for your practice area and market.
It depends on who owns your ad account. If it's in your firm's name, or you can get access, we keep working in it: we audit it, set up call tracking, lead qualification and reporting, then optimize the campaigns that already have history. If your current agency keeps the account, we build a new one in your firm's name and launch within 2–3 weeks. To avoid a gap in leads, keep your current campaigns running until the new ones are live.
PPC doesn't stay set up. It's an auction: competitors enter your market and raise bids, demand shifts with the seasons, Google adds new placements and changes how ads work, and the way people search changes. Local Services Ads need work too: service areas, case types, disputing invalid leads and answering fast. Every week we cut spend that doesn't bring cases and move it to what does. Every month we review results with you and plan the next 30 days.
No. Results depend on your market, practice area, budget and intake. We commit to the work, the reporting and the monthly review.
Clicks are easy to buy. Three things decide whether they turn into signed cases:
Reviewed by Michael Kofman, PPC Lead · Last reviewed November 2026
