Pay-Per-Click (PPC) Campaign Management Growth Plans

You are in complete control of your ad spend, so you can scale up or down as you see fit. The ideal budget will vary depending on your goals, practice areas, and regional competition. In most cases, we will recommend a minimum of $4,000 per month in ad spend to give your firm the best chance of generating leads profitably.

Our monthly performance reviews are mandatory because we can’t do our jobs without your input. In these sessions, we’ll take a detailed look at your marketing metrics. We’ll talk about where we’ve hit our goals and, equally importantly, where we’re falling short or need to improve. These are not just sessions to say hi; they are strategic meetings that are critical to our success together.

SEO and PPC serve different roles in your marketing plan.

SEO is the best way to create long-term high-ROI growth because you can create resources once that attract thousands of visitors and leads over time. However, it takes longer to build momentum and return significant ROI—up to six to nine months in some cases, but not all (it can be much quicker).

PPC is better for adding new leads to your firm quickly, but still expect 3 months for your campaigns to be optimized. Once optimized, you can make an immediate impact on lead volume with PPC by raising or lowering your ad spend. But you’ll need to keep spending money on ads each month to keep leads flowing. So while it can be profitable, it has lower ROI potential in the long term than SEO.

In our All-Access Pass, we combine high-converting PPC ads with traffic-driving SEO strategies to drive immediate traffic while building long-term organic search visibility. The result is that you get a comprehensive growth strategy that fires on all cylinders.

Absolutely not. We pride ourselves on partnership and transparency—we believe we’re the most transparent marketing agency specialized in law firms today. We’ll provide customized quotes based on your specific needs and goals and deliver what we promised with no additional fees or hidden charges.

Our commitment to transparency, accountability, and delivering measurable ROI sets us apart. We have a proven track record of success with law firms in a variety of practice areas. Our in-depth knowledge of the legal field helps us to get results for you quickly and profitably.

Many clients begin to see significant improvements within a few months, with substantial growth over a longer period. PPC campaigns may produce results quickly, but you should allow 3 months for them to be optimized and effective. 

SEO campaigns could also generate immediate results, depending on your starting point. However, expect 6 months to start seeing significant results for established websites and up to 1 year in the case of a brand-new website in a highly competitive market.