How Much Should I Charge as a Lawyer in Florida?

Charge too much and you lose clients. Charge too little and you lose profits.

The Clio Legal Trends Report shows exactly what Florida lawyers charge, bill, and collect, so you can stay competitive and profitable.

Key Florida Benchmarks (2025):

• Lawyers average hourly rate: $351/hour
• Law firms average hourly rate: $303/hour
• Cost-of-living–adjusted (law firms): $340/hour
• Cost-of-living–adjusted (lawyers): $293/hour
• KPI benchmarks: Utilization – 38% | Realization – 81% | Collection – 89%
• Top-earning practice areas in Florida: Traffic Offenses ($690/hr), Wills and Estates ($444/hr), Bankruptcy ($431/hr)
• Lowest-earning practice areas in Florida: Medical Malpractice ($215/hr), Insurance ($222/hr), Government ($232/hr)

These numbers reflect what firms across Florida are earning right now. Use them to set a rate that’s competitive and aligned with the market.

Lawyers' Hourly Rates in Florida

Legal billing in Florida covers a wide range. According to the Clio Legal Trends Report, rates stretch from $215/hour in lower-paying practice areas like Medical Malpractice to $690/hour in high-demand specialties such as Traffic Offenses.

That’s a 221% difference between the lowest and highest ends of the spectrum! Your practice area matters just as much as your experience.

Compared with its neighbors, Florida sits comfortably above average as per Clio’s reporting.

• Alabama lawyers average $250/hour
• Georgia lawyers average $363/hour

At $351 per hour on average for lawyers and $303 for law firms, Florida is priced above Alabama and below Georgia, reflecting a mid-range position in the Southeast.

In short, your hourly rate in Florida shouldn’t just reflect time spent. It should reflect market reality, specialization, and value.

Lawyers Hourly Rates by Practice Area in Florida

Every practice area tells a story.

Some pay top dollar, others barely cover the hours you put in. Check out what Florida lawyers really charge, bill, and collect.

Hourly Rates for Florida Law Firms

— Unadjusted Hourly Rates for Florida Lawyers

Florida lawyers bill an average of $351/hour and Florida law firms average $303/hour (not adjusted for cost of living) — meaning these numbers reflect raw billing rates, not what those dollars are worth after local expenses.

By comparison, Alabama averages $250/hour and Georgia $363/hour, placing Florida’s $303 rate between the two.

— Adjusted Hourly Rates for Florida Lawyers

When adjusted for cost of living, Florida lawyers average $340/hour and Florida law firms average $293/hour, reflecting what billing power looks like after factoring in local expenses and regional purchasing power.

By comparison, Alabama averages $278/hour and Georgia $376/hour, keeping Florida just between its neighboring states — and competitive across the southeast legal market.

Florida Key Performance Indicators (KPIs)

Your hourly rate is only part of the story. What really determines profit is your KPIs (Key Performance Indicators).

KPIs reflect how many of your hours turn into income. According to the Clio Legal Trends Report 2025, Florida lawyers perform close to the national averages in all 3 key areas.

— Utilization rate 38%

This is the percentage of a lawyer’s total workday spent on billable, revenue-generating work. 

The national average is 38%, and Florida matches it at 38%, underscoring how efficiency drives earning potential.

— Realization rate 81%

Your realization rate shows how much of your billable time actually makes it onto an invoice — after write-offs, discounts, or canceled work.

In Florida, lawyers realize about 81% of the hours they log, roughly in line with the national average of 86%. By comparison, Texas comes in at 87%, which means Florida, at 81%, is slightly behind in converting tracked hours into billed revenue.

— Collection rate 89%

Collection rate measures how much of that billed revenue actually gets paid.

Florida lawyers collect 89% of what they invoice, just under the national average of 93%. Hawaii, by contrast, maintains a 96% collection rate, showing how strong follow-up and payment systems can make a measurable difference in total earnings.

Law Firm vs Solo Lawyers Rates in Florida

— Lawyer Rates

— Law Firm Rates

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Frequently Asked Questions