From Courtroom Powerhouse to Digital Standout
How a boutique civil rights and criminal defense firm grew its digital footprint and turned visitors into retained clients.
- 33% INCREASE IN CONVERSION RATE
- 5,566% INCREASE IN ORGANIC TRAFFIC
The Brief
A Storied Career, a Site That Needed a Voice
Tauber Law is led by Alan J. Tauber, a formidable legal figure with more than 25 years of courtroom experience and a distinguished tenure as Philadelphia’s Chief Public Defender. Renowned for defending civil liberties and taking on high stakes cases, the firm has earned long standing recognition across Pennsylvania for its legal strength and judgment.
While its reputation offline was unquestioned, its digital presence failed to match that authority. The firm needed more than a basic website. It needed a platform that projected credibility, elevated user experience, and transformed trust into meaningful client consultations.
The objective was to build a digital presence worthy of the legacy behind the name.
- Firm size: 1–10 Lawyers
- Speciality: Criminal Defense Civil Rights Personal Injury
- Location: Philadelphia, PA
Initial Discovery
Lacking the Foundation to Grow
Our initial audit revealed that Tauber Law had valuable expertise and credibility—but the firm’s website wasn’t doing it justice. The structure was outdated, content was thin, and visibility on search engines was nearly nonexistent.
More importantly, it wasn’t clear to prospective clients why they should choose Tauber Law. The site didn’t communicate their unique strengths or guide visitors toward scheduling a consultation.
We needed to fix the fundamentals—then build upward with strategy.
Building a Case
A Lead-Generating System, Built From the Ground Up
After a thorough market and content analysis, we developed a custom strategy focused on conversions and lead flow. Every decision was grounded in data and aligned with the client’s high-value practice areas.
Our key deliverables included:
- Website Redesign: We rebuilt the site from the ground up, focusing on clean navigation, a strong mobile experience, and clear CTAs that built credibility and trust.
- SEO Strategy: We built a comprehensive on-site SEO structure, including schema markup, internal linking, and keyword optimization for high-value terms in criminal defense and civil rights law.
- Landing Page Development: Targeted landing pages were developed to support local SEO and improve relevance for searches in both New Jersey and Philadelphia.
- Conversion Funnel Creation: A strategically placed lead funnel guided users from initial contact to consultation, minimizing drop-off and boosting engagement.
The Winning Verdict
A Strategy That Became Their Growth Engine
Tauber Law’s online presence now matches its courtroom reputation in sheer force. Since rolling out the new strategy, the firm has delivered a 33 percent jump in conversion rate and a staggering 5,566 percent surge in organic traffic, clear proof that the right audience is not only finding them but taking action.
The website has evolved from a digital placeholder into the firm’s primary engine for growth, driving revenue and expanding reach day after day. Visibility has turned into momentum, and momentum into measurable results.
From the courtroom to the search results page, Tauber Law is winning everywhere.
Ready to Grow Your Law Firm?
If you’re looking to bring more business to your law firm to grow your revenue and keep your calendar full, reach out to us to get your FREE customized Law Firm Growth Plan. You just might be our next success story!
Get My Growth Plan