From Local Standout to Lead-Generation Powerhouse
How Stracci Law Group transformed a dated digital presence into a scalable client acquisition engine.
- 1,591% INCREASE IN QUALIFIED LEADS
- 91% DECREASE IN COST PER LEAD
- 7,146% INCREASE IN ORGANIC TRAFFIC
THE BRIEF
A Fierce Legal Team Ready for the Next Level
Stracci Law Group is known throughout Northwest Indiana for its aggressive legal advocacy and impressive courtroom results. With deep roots in criminal defense and growing momentum in personal injury, the firm had everything going for it—except a digital presence that matched their skill and reputation.
Despite their local credibility, the firm’s outdated website and minimal SEO meant they weren’t getting found by the people who needed them most. Stracci Law Group recognized that to grow their personal injury caseload, they needed more than referrals—they needed a steady flow of qualified leads from search.
They came to us with a clear mission: build a scalable online engine that generates personal injury leads, reduces client acquisition costs, and builds trust from the first click.
- Firm size: 5-10 Lawyers
- Speciality: Personal Injury Criminal Defense
- Locarion: Crown Point, IN
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INITIAL DISCOVERY
Pinpointing the Pain Points
Our audit made the challenge clear right away: Stracci’s credibility in person was not showing up online. The website lacked authority cues, clear conversion pathways, and the technical backbone needed for strong visibility in personal injury searches. Local SEO was barely present, so nearby clients had almost no way to discover them.
At the same time, we uncovered a huge wave of untapped opportunity. Search demand in their area was high, their reviews were strong, and their brand had the power to connect with injury clients on a deeper level once positioned correctly. The firm already had the raw strength it needed. What it required was a digital strategy that matched its real-world reputation.
BUILDING A CASE
Turning Data Into a Strategy Built for Conversions
Based on our analysis, we developed a fully customized digital marketing strategy tailored to Stracci Law Group’s local market, practice mix, and business goals. Our plan prioritized fast lead generation while establishing long-term authority. The strategy focused on core initiatives:
- Website Redesign: We rebuilt their site with a modern, trust-building design tailored to convert. The layout was optimized for mobile, streamlined with strong calls-to-action, and loaded with credibility markers.
- SEO Foundation & Local Authority: We created high-performing practice area pages, implemented a strategic internal link structure, and built citations and backlinks to boost their presence across Crown Point and surrounding cities.
- PPC Campaigns for Fast Wins: We launched and managed Local Services Ads (LSAs) because the law firm was local and needed immediate leads.
- Conversion Funnel Implementation: We mapped and installed a full-funnel strategy—from page structure to lead form logic—to guide users from search to contact with minimal friction.
THE WINNING VERDICT
Results That Speak Volumes
The transformation was immediate and impossible to overlook.
Stracci Law Group originally came to us with a single focus on criminal defense — yet within just a few months, qualified leads skyrocketed by 1,591 percent while cost per lead fell by an astounding 91 percent. That shift alone opened the door to confident, aggressive scaling without the fear of overspending.
Meanwhile, organic traffic surged by 7,146 percent. With a robust SEO foundation and content tailored to real user intent, we not only strengthened their criminal defense presence but also helped grow their recently established personal injury practice area, expanding the firm’s reach and authority.
Most importantly, the new website and funnel now attract motivated, ready-to-convert clients. What used to be passive traffic is now a reliable revenue engine powering growth across both practice areas.
In the Client’s Words
“Grow Law’s web development and SEO efforts have contributed to a 1,108% increase in organic traffic and a significant boost in qualified leads. They improved the client’s Google search placement, leading to increased revenue. They meet biweekly via Google Meet.”
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