Big Law Expertise, Boutique Results
Sequoia Legal's digital reinvention fueled explosive growth.
- 169% INCREASE IN QUALIFIED LEADS
- 57% DECREASE IN COST PER LEAD
- 6,700% INCREASE IN ORGANIC TRAFFIC
THE BRIEF
Real Results for a Firm That Means Business
Sequoia Legal is a standout Denver-based law firm with deep roots in corporate and international business law. Their team delivers the kind of personalized attention you expect from a boutique practice—with the strategic sophistication of a global firm. Known for exceptional client care and transparent pricing, they’re a trusted partner for businesses navigating complex legal terrain.
By early 2021, Sequoia had already built a strong reputation in the Denver business community. But they needed more than referrals—they wanted a digital presence that reflected their stature and fueled scalable growth. Their goal? Attract more qualified leads and become the go-to firm for business clients seeking both legal insight and long-term partnership.
- Firm Size: 6–10 Lawyers
- Speciality: Corporate & Commercial Law International Business Law
- Location: Denver, CO
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INITIAL DISCOVERY
A Brand That Deserved a Better Stage
Sequoia’s digital presence was the starting point of our analysis, and it quickly became clear that a significant gap existed. The firm’s outdated website did not reflect the prestige or experience of founder Andrew Lopez, whose background at Skadden Arps brought a level of Big Law expertise to a more agile, client-focused model.
The site lacked the modern design, technical strength, and credibility required to engage and convert high-value business clients. This was not merely an aesthetic issue; it was a matter of trust, clarity, and competitive positioning.
We identified a strong opportunity to present Sequoia as Denver’s leading business law firm and to build a digital presence that fully aligns with the firm’s capabilities and reputation.
BUILDING A CASE
Custom Strategy With Conversions at the Core
With data in hand, we designed a comprehensive strategy focused on attracting the right audience and converting them into qualified leads. Our plan centered on building a robust digital presence that aligned with Sequoia’s reputation and goals.
Here’s what we executed:
- Website Redesign: Built a modern, responsive site with improved UX, fast-loading pages, and visual branding that projects authority and approachability.
- SEO Strategy: Optimized the site with targeted keywords, strong technical SEO, and relevant service pages to drive organic growth.
- Content Marketing: Developed strategic, high-value content aligned with Sequoia’s most profitable practice areas, driving qualified traffic and stronger engagement.
- Conversion Funnel Creation: Strategically placed CTAs, forms, and lead flows helped turn site visitors into consultations, and consultations into paying clients.
THE WINNING VERDICT
Results That Reflect the Firm’s True Value
The impact of our digital strategy was immediate and dramatic.
Sequoia Legal experienced a 169% increase in qualified leads, all while slashing cost per lead by 57%. Even more impressive was the 6,700% spike in organic traffic—a sign that our SEO and content efforts were hitting their mark.
Today, Sequoia is not just growing—they’re dominating their niche. Their refined digital presence reflects the value they bring to clients: sharp, strategic, and dependable.
Ready to Grow Your Law Firm?
If you’re looking to bring more business to your law firm to grow your revenue and keep your calendar full, reach out to us to get your FREE customized Law Firm Growth Plan. You just might be our next success story!
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