Referrals Built This PI Firm. Digital Scaled It Further.
- 1,352% Marketing ROI Avg, Feb–Apr 2026
- +701% Conversion Rate Increase 0.53% → 4.22%
- +537% Qualified Leads Increase Nov 2024 → Mar 2026
Services:
SEO · AI Search Optimization · PPC · Web Design · Web Development · Local SEO · Lead Generation
Data sources:
Grow Law Growth Portal
THE BRIEF
Hard to Beat in Court. Harder to Find Online.
Over 50 years of verdicts and referrals had made Rice & Kendig one of Northwest Louisiana's most trusted personal injury firms. But referrals alone do not fill a pipeline. Their website was dated, their local search visibility was inconsistent, and the strong demand from Spanish-speaking clients wasn't being captured. The firm came to Grow Law with a clear goal: “Build us a digital system that generates 20-plus qualified leads a month — and lays the groundwork for serious expansion beyond Louisiana.”
Client Profile
Rice & Kendig
- Firm size: 1–10 attorneys
- Specialty: Personal Injury Motor Vehicle Accidents
- Location: Shreveport, Northwest Louisiana
- Partner since: November 2024
- Results updated: May 2026
BUILDING A CASE
Decades of Trust. Finally a Digital Presence to Show for It.
We rebuilt the firm's digital foundation around lead quality, not just visibility.
- Web Design & Development
Rebuilt the site as a fast, mobile-first experience with clear messaging and calls to action engineered to turn visitors into consultations. Conversion rate up 57% - SEO Foundations
Corrected inconsistent NAP listings, strengthened the backlink profile, and optimized the Google Business Profile for local search. Stronger local visibility - AI Search Optimization
Optimized the firm's content and structure to surface in AI-generated answers and AI Overviews, where more prospective clients now begin their search. Visibility in AI search - Targeted Campaigns
Ran coordinated SEO and PPC around motor-vehicle-accident and high-intent practice keywords to reach searchers ready to hire. Higher-intent inquiries - Conversion Funnel
Built a guided path from first search to scheduled consultation, tightening the handoff that turns interest into retained clients. +32% qualified leads - Expansion Prep
Began development on a satellite site to support the firm's planned growth into Texas. Groundwork for multi-state reach
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VERIFIED RESULTS
The Winning Verdict — Data & Proof
Growth Portal · Monthly ROI
Marketing ROI reached 1,352% on average from February to April 2026, peaking at 1,835% in March, calculated against tracked revenue and ad spend in the Grow Law Growth Portal; absolute spend and revenue figures are covered by NDA.
Growth Portal · Qualified Leads
Monthly qualified leads grew by 537% from November 2024 to March 2026; absolute values are covered by NDA, recorded in the Grow Law Growth Portal.
Growth Portal · Conversion Rate
Conversion rate moved from 0.53% to 4.22%, a 701% increase, measured in the Grow Law Growth Portal.
All figures reflect non-paid channels.
Case study published:
August 2025
Data last verified:
June 2026
In the Client’s Words
"Grow Law helped our firm launch a successful rebrand, and we could not be happier with the way everything turned out! Since then, we have seen a major influx of leads from web and ads, so we're finally on the way to achieving the goals we've been working towards all these years. The GLF team is very communicative and collaborative, which is very important to us. Big thanks to Grow Law for everything!"
Ready to Grow Your Law Firm?
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