From Local Presence to Regional Powerhouse
A modern digital overhaul turned one Louisiana-based personal injury firm into a lead-generating powerhouse.
- 1,400% MARKETING ROI
- 310% INCREASE IN QUALIFIED LEADS
- 1,880% INCREASE IN CONVERSION RATE
THE BRIEF
Helping a Leading Injury Firm Scale Their Impact
Rice & Kendig has served Northwest Louisiana for over four decades, earning a strong reputation as passionate advocates for personal injury and motor vehicle accident victims. Based in Shreveport, their small but experienced team of trial lawyers has consistently delivered results for their community.
But despite their strong legal pedigree and deep local roots, Rice & Kendig’s digital presence wasn’t bringing in the volume or the quality of leads they needed to scale. With a goal of consistently retaining 20+ qualified leads per month, they knew it was time to shift from word-of-mouth reliance to a high-performing online strategy that could fuel sustainable growth.
- Firm size: 1–10 Lawyers
- Specialty: Personal Injury Motor Vehicle Accidents
- Location: Northwest Louisiana, LA
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INITIAL DISCOVERY
Identifying Gaps and New Possibilities
Our initial audit of Rice & Kendig’s digital footprint uncovered several core issues holding them back. Their website was dated and under-optimized, ranking low in organic search results. While competitors expanded across multiple locations, Rice & Kendig operated from a single office—making visibility even more critical.
We also noticed underutilized Spanish-speaking support, inconsistent NAP (Name, Address, Phone) listings, and inefficiencies in communication that slowed client engagement. The potential was there, but they needed a strategy that would position them to win online, not just in court.
BUILDING A CASE
A Lead-Driven Strategy Built on Data
We didn’t just build a prettier website—we built a smarter system to bring in high-quality leads and convert them into clients. Using insights from our discovery, we created a strategy focused on performance, not just aesthetics.
Here’s what we tackled:
- Website rebuild: Fast, clean, and mobile-friendly—with clear messaging and calls to action that convert.
- SEO foundations: Fixed NAP issues, boosted backlinks, and optimized their Google Business Profile.
- Targeted campaigns: Launched SEO and PPC focused on motor vehicle accidents and high-intent keywords.
- Conversion funnel: Built a lead funnel to guide prospects from search to scheduled consultation.
- Expansion prep: Began development on a satellite site for their Texas growth plans.
THE WINNING VERDICT
Results That Speak for Themselves
Since launching the new strategy, Rice & Kendig has seen dramatic improvements across every performance metric.
Qualified leads surged by 310%, helping the firm exceed its target of 20+ monthly high-intent inquiries. Conversion rates jumped by an astounding 1,880%, and the firm achieved a marketing ROI of 1,400%—turning their digital investment into powerful revenue growth.
And this is just the beginning. With SEO performance trending upward and the Texas expansion underway, Rice & Kendig is poised to become a dominant regional force in personal injury law.
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In the Client’s Words
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