From Local Family Practice to San Antonio Standout
A data-backed digital shift that transformed this San Antonio family law firm into a local market leader.
- 1,229% MARKETING ROI
- 523% INCREASE IN QUALIFIED LEADS
- 778% INCREASE IN CONVERSION RATE
THE BRIEF
A Growing Firm Ready to Serve More Families
Lishman Law, founded by family law attorney Sarah Lishman, is a boutique firm serving the San Antonio area with compassion, clarity, and legal strength. After adding a new attorney and a full-time paralegal, the team was poised for growth, but they needed a steady influx of new cases to sustain it.
Despite their strong client relationships and courtroom results, the firm’s online presence wasn’t working hard enough. Most new leads still came through word-of-mouth, and prospective clients often chose competitors who ranked higher online or appeared more “affordable.” With her team in place and a clear growth vision, Sarah was ready to invest in marketing that delivered real leads—not just promises.
- Firm Size: 5 Lawyers
- Specialty: Family Law
- Location: San Antonio, TX
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INITIAL DISCOVERY
What We Found Behind the Screens
When we first partnered with Lishman Law, the firm was facing serious challenges with visibility and lead quality. In San Antonio’s crowded legal market, their website barely showed up for people searching for help with divorce, custody, or domestic violence cases.
Our audit uncovered the core problems. The site had an outdated design, weak content optimization, and lacked a clear system to convert visitors into clients. Even when potential clients did find the website, most weren’t booking consultations. To make matters worse, many of the most valuable leads were choosing competitors who appeared higher in search results.
BUILDING A CASE
Turning Data Into a Strategy That Converts
Using insights from our technical and competitive analysis, we crafted a custom strategy focused on boosting conversions and lead quality. Our approach prioritized building a high-performance website and supporting it with thought-leadership-driven SEO.
Here’s what we executed:
- Website Redesign: Developed a polished, mobile-optimized, and scalable site on Webflow, with 12 custom-designed pages and a focus on intuitive UX.
- Onsite SEO: Optimized all title/meta tags and streamlined site structure to support long-term SEO growth and ranking potential.
- Local SEO Dominance: Enhanced Google Business Profile and built standard local listings to improve visibility in San Antonio and nearby counties.
- Content Marketing: Produced 4,000+ words/month of insightful, client-focused content to establish the firm as a family law authority.
- Conversion Funnel Creation: Implemented a robust lead qualification system with analytics, AI-assisted insights, and KPIs to measure and improve cost per lead.
THE WINNING VERDICT
A Strategy That Turned the Tables
Within months, Lishman Law saw their digital investment pay off in a big way. Qualified leads increased by 523%, far exceeding the original goal of 40 leads per month.
The site’s performance, combined with improved search rankings and content authority, firmly positioned the firm among San Antonio’s top-tier family law providers. Client feedback praised the improved clarity, communication, and consistent delivery across marketing efforts.
Today, Lishman Law has a marketing engine built for growth — and the results to prove it.
Ready to Grow Your Law Firm?
If you’re looking to bring more business to your law firm to grow your revenue and keep your calendar full, reach out to us to get your FREE customized Law Firm Growth Plan. You just might be our next success story!
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