From Local Presence to a Multi-State Powerhouse
A brand refresh and data-driven marketing strategy turned a woman-led firm into a go-to legal partner for growing companies in NY and FL.
- 490% Increase in Qualified Leads
- 80% Decrease in Cost Per Lead
- 4,185% Increase in Organic Traffic
THE BRIEF
A Woman-Led Firm Ready to Scale Up
Lawyer for Business is a woman-owned boutique firm based in Grand Island, New York, founded by Andrea A. Willis, Esq. With a client-first philosophy and services spanning business formation, contracts, trademarks, and licensing, the firm supports entrepreneurs and business owners across New York and Florida.
Despite their deep expertise and expanding client base, Andrea knew that her firm's digital presence didn’t reflect its caliber. She needed a marketing partner who could help polish the firm’s brand, amplify its credibility, and unlock long-term growth through targeted visibility.
- Firm Size: 1-10 Lawyers
- Speciality: Business Law
- Location: Grand Island, NY
INITIAL DISCOVERY
Spotting the Gaps Behind the Great Work
Our audit uncovered a clear gap between Lawyer for Business’s real-world expertise and how it appeared online. Search visibility was weak, the website felt outdated, and the digital presence did little to showcase the firm’s authority or invite new clients to take the next step.
Behind the scenes, limited SEO foundations, disjointed architecture, and unfocused content were quietly limiting momentum. It became obvious that growth would not come from quick wins but from a bold reimagining of how the firm connects online.
This was about creating a platform that truly works for both the firm and its future clients.
BUILDING A CASE
Lead-Focused Strategy Built From the Ground Up
With a clear data-backed foundation, we developed a custom strategy focused on scaling the firm’s online presence while turning visits into consultations. Our top priority was to ensure every element—from branding to backend—worked to attract, educate, and convert leads efficiently.
Here’s what we implemented:
- Website Design & Development: We redesigned the firm’s website to feature a clear, conversion-focused layout with defined practice areas, compelling messaging, and intuitive navigation.
- Search Engine Optimization (SEO): We optimized core service pages and site architecture for local and regional business law keywords, ensuring technical compliance and stronger rankings in both target states.
- PPC Campaigns: We layered in pay-per-click advertising to expand reach and capture demand at every stage of the buyer’s journey.
- Conversion Funnel: A streamlined lead funnel was implemented across key pages—guiding visitors from first click to consultation with clear CTAs and forms.
THE WINNING VERDICT
Results That Redefined Growth
Lawyer for Business saw a dramatic surge in performance as organic traffic skyrocketed by 4,185%, strengthening the firm’s presence across New York and Florida. Visibility turned into momentum, putting the brand firmly in front of the right audience at the right time.
That momentum converted. Qualified leads jumped by 490% while cost per lead dropped by 80%, driven by streamlined user journeys and sharper targeting that actually worked. Andrea now leads a firm that attracts clients, not just clicks.
From static website to high-performance growth engine, Lawyer for Business is built for long-term success.
Ready to Grow Your Law Firm?
If you’re looking to bring more business to your law firm to grow your revenue and keep your calendar full, reach out to us to get your FREE customized Law Firm Growth Plan. You just might be our next success story!
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