From Quiet Reputation to Conversion Powerhouse
A dramatic shift in digital strategy led to exponential growth in leads and conversions
- 460% INCREASE IN QUALIFIED LEADS
- 56% INCREASE IN CONVERSION RATE
- 71% DECREASE IN COST PER LEAD
- 2,715% INCREASE IN ORGANIC TRAFFIC
THE BRIEF
Reaching Families Beyond Word of Mouth
Hodgson Law Office in Spokane, WA has long been a trusted name in family law—guiding clients through divorce, custody, and life’s most challenging crossroads with compassion and expertise. Their reputation was built the classic way: one grateful client telling another.
But as their caseload expanded and the legal world shifted, the firm knew word-of-mouth alone could only take them so far. They needed a smarter, scalable way to reach the people who needed them most.
That’s where we stepped in. Together, we set bold, measurable goals: strengthen their digital presence, bring in high-quality leads through search, and turn visitors into consultations with a strategic, conversion-driven website.
- Firm size: 6–10 Lawyers
- Speciality: Family Law
- Location: Spokane, WA
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INITIAL DISCOVERY
A Strong Reputation—But Nearly Invisible Online
Right from the initial analysis, we spotted the issue: the website wasn’t pulling its weight. Minimal content and limited SEO meant search engines had nothing to work with—and visitors had no reason to engage.
With zero paid campaigns to offset the lack of organic visibility, the firm was essentially silent online.
And while they were well-known locally, they weren’t showing up where it mattered most: in Spokane’s key family-law searches. Potential clients were finding competitors instead.
BUILDING A CASE
A Custom Strategy Built for Leads and Conversions
Backed by market research and data from our audit, we created a tailored strategy to help Hodgson Law Office not just attract traffic, but convert it into real clients.
We launched a multi-pronged approach focused on performance and long-term ROI:
- Website Redesign: Rebuilt the site to highlight client expertise, streamline navigation, and support trust-building through a modern design and improved structure.
- SEO: Laid a strong foundation for organic growth by optimizing site architecture, implementing focused local SEO (Washington and neighboring states), and publishing targeted blog content.
- Conversion Funnel Creation: Designed a conversion funnel to guide visitors from landing pages to inquiry forms, using clear calls-to-action and lead capture points.
- Local Services Ads: Launched highly targeted LSA campaigns to rapidly capture high-intent local leads, supported by strong tracking of performance and ROI.
THE WINNING VERDICT
A Digital Breakthrough That Speaks for Itself
In just six months, Hodgson Law Office went from invisible to unmissable. Organic traffic skyrocketed by 2,715%, putting the firm directly in front of local families searching for help.
Qualified leads surged 460%, fueled by smarter SEO and hyper-targeted ad campaigns. Even better, the firm’s conversion rate climbed 56%, proving the revamped site and funnel were hitting the mark.
And the efficiency gains? Massive. With a 71% drop in cost per lead and a scalable strategy powering it all, Hodgson Law Office now has a digital growth engine built to run—fast.
Ready to Grow Your Law Firm?
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