Las Vegas Injury Firm Unlocks Digital Potential
How a strategic site revamp and SEO-led funnel transformed lead quality and case volume for Cameron Law.
- 350% MARKETING ROI
- 333% INCREASE IN QUALIFIED LEADS
- 1,011% INCREASE IN CONVERSION RATE
THE BRIEF
Raising the Bar for Growth in Las Vegas
Cameron Law, a boutique personal injury and transportation accident firm based in Las Vegas, Nevada, has long stood out for its fierce advocacy and client-focused service. Despite its growing reputation and tight-knit legal team, the firm wasn’t seeing consistent results online.
They approached us in April 2024 with a clear ask: improve the quality of inbound leads, stabilize their case flow, and build a dependable pipeline of client inquiries. Their aim was to move away from unpredictable word-of-mouth referrals and toward a scalable digital growth engine—starting with SEO.
- Firm Size: 1–10 Lawyers
- Speciality: Personal Injury Transportation Accidents
- Location: Las Vegas, NV
drag
INITIAL DISCOVERY
Spotting the Gaps in Their Digital Foundation
Our deep-dive audit into Cameron Law’s digital presence revealed some urgent issues. Their website wasn’t pulling in enough organic traffic, and what traffic it did attract rarely converted. Internally, the firm’s data confirmed this—highlighting pain points around inconsistent lead flow and unpredictable ad performance.
The website’s outdated structure, lack of clear CTAs, and under-optimized SEO elements were holding them back. Paid ads were active but lacked the strategic consistency needed to drive sustainable returns. Their potential to dominate the Las Vegas market was clear—they just needed the right digital path forward.
BUILDING A CASE
Crafting a Conversion-Focused Digital Strategy
Redesigning the website was just the start. What really moved the needle was the strategy behind it—built to attract, engage, and convert the right kind of clients.
We focused on how people actually search for injury lawyers—and what gets them to act. Then we built systems to make that journey seamless, from search to signed case.
Here’s what we put in place:
- Full-funnel journey: From ad to intake, every step was mapped to convert.
- PPC reboot: Took over Microsoft Ads to align paid and organic efforts.
- SEO upgrades: Strengthened technical SEO, content, and structure.
- Location content: Built geo-targeted pages to compete in key markets.
- Tracking & insights: Set up detailed analytics to guide ongoing decisions.
THE WINNING VERDICT
Record-Breaking Growth by Every Measure
Cameron Law’s digital turnaround was both fast and impressive. With our custom strategy in place, the firm saw a 333% increase in qualified leads and a remarkable 1,011% lift in conversion rate. Paid campaigns became more efficient, and SEO rankings steadily climbed.
Most importantly, their digital marketing efforts now deliver a reliable return, achieving a 350% marketing ROI that supports their goal of long-term growth.
Cameron Law is no longer relying on inconsistent traffic or sporadic referrals. Their brand is stronger, their pipeline is steady, and they’re reaching more clients when it matters most.
.webp)
Watch Review
In the Client’s Words
Ready to Grow Your Law Firm?
If you’re looking to bring more business to your law firm to grow your revenue and keep your calendar full, reach out to us to get your FREE customized Law Firm Growth Plan. You just might be our next success story!
Get My Growth Plan